One of the best ways to boost traffic to your site and improve your search rankings is to get editorial backlinks pointing right to your very own website.
After all, if an authoritative website is referencing you in their content, and providing a direct link for their readers to click on, you’re doing something right.
And Google knows it.
Better yet, Google wants to reward you for creating high-quality content that offers value to not only your readers but the readers of other websites in your industry too.
But how do you go about getting editorial links for your site that will help boost your SEO efforts and bring people to your website that fall within your target audience?
Today we’re going to take a look at what editorial links are and why they’re important, as well as some actionable tips for getting some for your website.
So, let’s get started.
What Are Editorial Links?
Editorial links, or backlinks, are when an external website links to your site from their own.
However, the website linking to yours has to authoritative for it to help you.
This means the website linking to you must provide quality information on a specific topic on a regular basis, so much so that people will often use that website as a reference or cite as a legitimate resource in their own writing.
Here are the reasons you want editorial links from authoritative sites:
- Get more traffic from large or industry-specific audiences
- Establish yourself as an authority yourself by highlighting the fact well-established websites reference you
- Receive link juice that will help boost your SEO efforts and get you ranking higher in relevant search results
Even just getting a few very high-quality backlinks can help the success of your online business far more than a ton of low quality links.
So, when you start working to get backlinks to your website using the strategies outlined below, make sure you can provide value to the traffic coming your way.
If you don’t, you’ll end up boosting your bounce rate instead, which doesn’t do you any good.
How to Get Editorial Links for Your Website
1. Buy a Keyword Rich Domain Name
The first thing you’ll want to do before jumping into any other editorial link building strategies is to make sure you buy a keyword rich domain name for your website.
After all, people coming to your website from other websites are going to want to know right away whether they’re in the right place.
And a great indicator of whether you have what they’re looking for is in the domain name itself.
In fact, domain names are so important, not just to editorial link building, but SEO too, that Google gives preference to domains that:
- Have a keyword in the top level domain
- Use a keyword as the first word in the domain name
- Include keywords in any subdomains for the website
Investing a in a domain name that has keywords related to your industry will help reduce bounces, boost search rankings, and make your site more memorable for first-time visitors.
2. Create Link-Worthy Content
You should know by now that high-quality content is the key to your website’s success and a great way to make money.
Even if you run an eCommerce shop and offer great products and unbeatable services, consumers want more.
They don’t want to just hand over their money to you. They want you to provide value.
And content is the best way to do that.
If the content you publish isn’t valuable, don’t expect authoritative websites to link to you as a reference for their own site visitors.
Adding to that, if people coming to your website don’t like the content they read, they’ll never come back, regardless of which website provided them a link to you.
A poor user experience can do a lot more harm to your site’s SEO than not having any editorial links at all.
So create content that’s link-worthy so others will want to share your content with their audience, and their audience will appreciate and want to actually read.
3. Spy on Your Competition
There’s a reason you have competition.
Whatever they’re doing, they’re doing just as well (if not better) than you.
And for whatever reason, people are more drawn to them at times than they are to your website.
While you can’t eliminate competition and monopolize an entire industry, you can spy on your competition and use their data to help you get editorial links.
To do this, use a tool such as SEMRush.
After entering your competition’s URL into the search bar, you’ll see tons of information. But the part to focus on right now is the Backlinks section near the top.
When you click on it, you will see a list of all the websites that link to your competition in their own content.
You’ll also see data such as:
- Total number of backlinks
- Types of backlinks (text, image, form, frame)
- Anchor text used when linking to your competition
- The Page and Trust Scores of each authoritative site
- The links to the authoritative website and competitor’s site
Okay, so you’ve seen who is linking to your competition and how.
But what are you supposed to do with this information?
The key to spying on your competition’s backlinks is twofold:
- First, find out what type of content authoritative websites are linking to so you can create similar (and better!) content that they will want to link to too
- Discover which authoritative websites are offering editorial links to your competitors so you can network with them and ask them for links too
If you can tap into the type of content others want to share with their audience, you can easily adjust your content marketing strategy to meet those needs.
And if you can find out where your competition is getting their editorial links, you have the chance to steal some for yourself by creating more valuable content.
Which brings us to the next strategy…
4. Network with Those in Your Industry
Networking with those that are well-established in your industry, and are already offering editorial links to your competition, is a great way to land your own editorial links.
Here are the best ways to get links back to your website through networking with authoritative websites:
- Regularly commenting on their blog, social media posts, and forums conversations to establish your presence and link back to relevant content on your site
- Ask fellow bloggers to include you in previous roundups that you think your content will fit in nicely with or in future roundups of curated content
- Submitting guest posts that will not only allow you to directly link to link to your site within the content directly but provide a direct link to your site in the author bio
- Ask for a link back to your website in exchange for a mention on your site, so each of you gets an editorial backlink
If you take advantage of the community you’re in, you’ll quickly find that there are plenty of editorial link opportunities.
All you have to network within your industry and seek out those willing to work with you.
Getting editorial links for your website has long been an SEO best practice and way to establish yourself among the competition. And it’s not going anywhere any time soon.
So start creating high-quality content people love to read and can come to rely on, so that others can link to your website, educate their own audience, and drive traffic your way.