More is less…
I am referring to the SEO tricks that will earn your website a good ranking. Even if you think that you know a great deal of ‘em, you still don’t know enough. Trust me when I say that. The digital marketing industry is constantly evolving. And new concepts are introduced every other day, if not minute. Keeping up with all these things can be a challenge. Then again, you don’t have an option. Or do you? Having access to what’s going around in the world at all times through the fast Internet service these days adds a bonus point. So subscribing yourself to HughesNet plans or the like is a must if you want to pursue a career in digital marketing.
However, if you want to improve your search engine ranking, here are a couple of SEO tricks to guide you through.
Relevancy is the Key
Content is the king. But irrelevant content is anything but the king. Therefore, when you decide to put some content on your website, carry a thorough research. Search for topics and keywords that are relevant to your business. Because the truth is that good content has no replacement. Or a substitute. So, you do not have much choice here. If you put hard work in coming up with content that is specifically written for your target audience, you will witness an increase in your traffic. For this, you will have to fine-tune your web writing skills. Because having good writing skills has nothing to do with SEO writing. And writing for SEO purposes means that you will have to assign keywords to your web pages as well. And searching for keywords is a tedious job. Fitting them in the content in an organic way is another. Apart from this, your content should also incorporate the following:
- Heading tags
A very famous way to rank your website better is to link it out to authority sites. This will help your readers get a more in-depth information regarding the topic. However, this does not mean that you link out to any site you please. Check for the repute of the website. And always opt for well-respected authority sites. This will increase the relevancy of your website further. And it will also increase the time that the readers spend on your website. Which in turn will send a signal to Google about your likability amongst readers? And Google will reward you by improving your ranking on the search engine. However, you should not get too excited when out linking. Because too many out links can distract the readers. Hence, limit the number of out links and focus on their quality.
Variety is the Spice of Life
Play around when it comes to adding multimedia on your website. And do not stick to one kind. This will make your website boring. Because you know, variety is the spice of life. And the varieties of multimedia that you can incorporate on your website include:
They do not only engage your audience better but are also considered as a signal of quality content by the search engine. Hence, improving your website’s ranking. In fact, according to studies websites with videos get a 4.7% higher conversion rate than websites without them. The choice is yours!
Page Load Speed
Annoy your visitor once and get ready to lose a potential customer forever. While you do not want to do that, it is often easy to overlook the page load speed by many website developers. Nobody has time to wait for a minute for your page to load. They have other important things to do. Therefore, make sure that your page does not take more than three to five seconds to load. And you can do so by ensuring the following:
- Use caching plug-ins
- Make sure the code is streamlined and clean
- Optimize image size
- Minimize redirects
Once you start incorporating these things, you will witness an increase in the number of pages viewed. And a decrease in your bounce rate. This will improve your ranking automatically. Not everyone has access to services that offer high-speed Internet. A very good example of high-speed Internet is the HughesNet Internet speed. And to cater to people who do not have access to speeds like the ones that this company offers, you will have to work on your website design.
Apart from that, you can also make use of the following tips to improve your ranking – use alt tags, create a site that is link worthy, and add metadata.