Blogging has really taken off over the last few years. Bloggers are increasingly becoming influencers in almost every consumer field. Travel blogs, tech blogs, parenting blogs, childcare blogs, décor blogs, you name it. These days, all you need to start blogging is a reliable service like Spectrum internet, creativity and a working knowledge of setting up a blog. If you are already wondering about monetizing your blog, you have probably set one up. It’s time for you to start earning some income from it.
Ways to Monetize Your Blog
So you are getting traffic on your blog. But is that really all you want? Yes, it is excellent that you are getting a lot of page views and visitors. But would you really turn down the option to monetize all the hard work you put in? Here’s how you can earn income from blogging:
- Google AdSense
- Affiliate Marketing
- Email Marketing
- Digital Courses and Services
- Paid Reviews and Banners
Let’s have a look at each one in detail.
Google AdSense is one of the most popular ad networks used by websites all over the world. If you are the sort of person who hosts their own blog for ads, this is a great idea. You can start generating income simply by showing ads. You can do this with Google Adsense by:
- Impressions-based earnings for the number of page views you get. You could earn a fixed amount when you reach a certain number of views on your blog.
- Click-based earnings for every click on the displayed ads. The earning-per-click varies according to the ad budget.
If you have a free Blogger blog or a WordPress blog you’re hosting yourself, AdSense should work well for you. However, free WordPress blogs can’t incorporate Adsense. You may have to use WordAds instead. Still, sounds like a great way to earn right?
Affiliate marketing usually involves a business and its affiliate program. But what is it? As an affiliate blogger, you market that business’ products or services. You do this by including links to these products or services in your blogs. When visitors click on these links and make purchases, you get a commission. Affiliate marketing is a good way to make some money from your blogging. But make sure that:
- The products or services are relevant to your niche
- You have personally used the products and services and would recommend them
- You ethically disclose that you will receive monetary benefits from the affiliate
Great, where do I sign up for one, you ask? Some of the most popular affiliate programs in the US are:
- Amazon Associate
Just sign up for their program and start monetizing your blog. You can also reach out to smaller businesses that have a smaller, more concentrated product line.
Email marketing is still the best and most cost effective way to market your business, or in this case, your blog. Your subscriber mailing list is a huge asset that could potentially help you make some additional income. You can capture more email addresses than other websites can by generating content that makes people come back for more. You can even offer gifts, discounts or coupons to encourage people to subscribe to your blog. How is this useful? You have an audience that is already interested in what you have to say. Which means you are in a better position to influence their decisions. Whether you’re promoting your new eBook, consultancy services or a product, you already have a willing audience. You can launch email campaigns with banner ads or affiliate links to get even more monetary benefits. And finally, you can create a paid or premium subscriber list with exclusive content.
Digital Courses and Services
Digital courses are a key part of internet learning. We have all seen them online. If you have skills or knowledge that you would like to share with your readership, you can do it by offering a 5 to an 8-week digital course. Alternatively, you could offer the entire thing at once and let your audience choose their pace. Masterclasses, lecture series, and digital skills teaching are all examples of courses you could offer and monetize.
Another thing you could look into is offering digital services. It’s almost the same thing as offering a digital course. You are a blogger, and you can monetize your writing skills better than most people. You could freelance and earn money for generating content for other blogs. You could also offer exclusive writing coaching or even seminars. It all depends on what your niche is and how well you can deliver.
Paid Reviews and Banners
This one depends a lot on how much traffic you have. If it is sizeable, you may be approached by businesses offering sponsorships. There are usually 3 types of sponsorships you can expect:
- Banner Ads
- Sponsored Posts
- Paid Reviews
Banner ads are just banners on the sidebar of your website that you can monetize. You can let it out to a business to display its ads and get a monthly fixed income in return. Think of it as a digital billboard targeting the traffic on your website.
Sponsored posts are usually specific posts that a business will sponsor if you include links to their site or products. It is ethically correct to disclose the sponsorship to your readers.
Paid reviews are when businesses give you their product or service to try out. You then get paid for your review. For instance, a professional gamer might get Spectrum Triple Play from the provider to test for gaming purposes. The gamer gets paid in return for writing a review about the service. Usually, you can’t be obligated to write a good review. After your ultimate loyalty is to your readers, right?