User’s Guide; what’s the difference between On Page and Off Page SEO

Search engine optimization, according to one source, has 250 different factors that can be tweaked in order to improve search engine rankings. It is very difficult to individually study every one of these factors. But then it is also not just the factors. You need an equally deep understanding of your website. You need to understand the type of content that it produces. You need to understand what factors will work best with your website. There are more than 200 factors of SEO. For example, effective image search and content optimization are among of these.  Broadly speaking, SEO factors can be divided in two categories. One is called on page SEO and the other is called off page SEO. Both these set of techniques cover most of what constitutes SEO.

What are on page SEO and off page SEO?

On page SEO and off page SEO are exactly what the terms suggest. On page SEO has to do with everything that goes on the website. This means that it has to do with your content quality. If the URL structure of your website is not optimized and it is not searchable on search engines, that is on on page SEO. On page SEO also works with the text involved in the document. How you add the page title and meta descriptions of the blog posts are included in on page SEO. On the other hand, off page SEO works with what goes behind the website. This covers the social media marketing which is an element that influences visitors reach on the blog posts. Then social bookmarking is another factor to work with. Link building is the most important off page SEO factor. This is the one to go after.

How to check on page SEO and off page SEO?

On page SEO and off page SEO can be checked using SEO checker tools. There are tools that are especially dedicated to either on page SEO and off page SEO or other SEO tools that you can put to use. If you are working with on or off page SEO checker, you will be given a detailed report on how is your website doing overall in the SEO. It will cover each aspect of on or off page SEO. All you will need to do is to share with it the link of your blog. A report will be produced within minutes.

If you want to learn about a particular on or off page SEO factor on your website, you can find a SEO tool for that as well. If you are trying to improve your on page SEO by improving the quality of the content, you can use readability checker, plagiarism checker and grammar checker. If you want to monitor the number of links associated with your blog in off page SEO, you can use an online link checker.

Not only do these on and off page SEO checkers help you understand where you stand in terms of your SEO but there is more. After you know where you stand, you would want to create a SEO strategy. When you start implementing this strategy, you would notice improvements. But not all the improvements will show on SEO immediately. In this case, you can use on or off page SEO checker to help understand where you stand in SEO.

How to improve your on page SEO?

The number one way of improving your on page SEO is also the number one way of being successful in blogging and websites in general. This is content quality. Working on that can solve all your problems in the whole world. This means that you have to generate ideas that are valuable to the visitors. If you have a blog about cats, don’t bother posting about cars. Relevancy is important. Understand that web content writing is not same as other forms of writing. When you are writing for a blog, you need to understand that your readers will find you through search engines. This is why you want to create content that can communicate with search engines. For example, keyword density is used to convey to the search engines that this blog post belongs to this topic. If your keyword density is kept 2-3% you are good. Anything less shows that your content will not be located and anything more is an example of spam.

The next thing to focus on is the page title, meta description and meta tags. When search engines show results on SERPs, the first thing a potential visitor learns about your blog is the meta description and the page title. In this world where marketing is essential to every sale that you make, you must try to seize this moment and impress the visitors while you can. But that is not all. You should start working with page titles, meta description and meta tags to help rank on search engines better. Page title is the title of the page that shows on search engines. Make sure to add your keyword in it. Meta description is a show introduction of the page. Meta tags are words that relate to your keywords and can be used to find your blog.

The above methods are the basic way to begin tweaking your on page SEO. If you want to learn more about it, you can find more information on Google.

How to improve the off page SEO of your blog?

When working with off page SEO, there are three main factors to work with; social media marketing, social bookmarking and link building. You can invest in advertisements on social media. They don’t cost you a lot. Facebook is one of the cheapest places to advertise today. Likewise, you can go for Instagram or Twitter advertisements. But there is more. If you don’t want to monetarily invest in social media marketing, you can use other strategies. You can work with hash tags. Ask your friends to share your blog.

Link building works by associating more links to your current page. This means that you can use techniques like guest blogging and blog commenting to create external links for your blog. Likewise, social bookmarking websites basically mention you on their websites. Those are the websites where your website is mentioned because someone publicly bookmarked your page.

Srinivas Katam

Do you need help growing your business? Srinivas Katam is a Digital Marketing Strategist and Consultant with over 200 successful SEO and Social Media client engagements completed. I’ve worked with brands across the world as a digital marketing consultant to deliver revenue growth from content-focused inbound marketing campaigns. He is an Innovative Marketer who specializes in digital marketing, specifically in social media, SEO and online strategy.

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