Google Chrome is undoubtedly one of the most popular browsers available commercially. It is the preferred browser for almost 60% of the market. This market share is only expected to increase with the passage of time. Paired with a reliable connection like Spectrum internet, Google Chrome offers a world full of possibilities. One of the primary attractions behind Chrome is its customizability, with thousands of free and paid add-ons for various functions. Finding the right extension that can improve your internet usage is a challenge, especially for SEO. Luckily, among the hundreds of SEO-themed Chrome extensions, there are some which are actually very useful. This blog explores some of the best extensions from an SEO perspective available on Google Chrome.
The main purpose of the SimilarWeb extension is to enable you to perform a quick site review. It does this by taking and providing a broader view from an SEO perspective, involving all sources of traffic. What it does is analyze clickstream data from a large number of ISPs, clients and web crawlers. The result is a calculated analysis of your audience demographics, traffic sources, and paid media spending. The results are invaluable from an SEO perspective, specifically in the analysis of the digital presence of a specific brand. The SimilarWeb extension is free, with a paid account allowing access to more features and detailed data.
The Impactana extension is another great tool to help you with your site review. Impactana is essentially a toolbar to help manage content marketing data aimed at social media. It gives you a “share counter” to see how many times a specific page or content has been shared on Facebook, Twitter, LinkedIn etc. One unique aspect of Impactana is the use of data and metrics to calculate the “Buzz” and “Impact” generated. This is done by incorporating certain engagement signals of the users. It ascertains both if the post has been shared as well as if there have been any interactions. It is a great way to start your analysis of your competitor’s content marketing efforts and fine-tune your own.
Everyone who has a basic knowledge of SEO knows that no SEO effort can be complete without MozSEO. The same team has come out with a very useful extension for Chrome called MozBar. Mozbar is an all-inclusive tool focused on a quick review of your site. All you need is your free Moz account, allowing the extension to perform both on sites and result pages. The analysis is very comprehensive, covering areas like social media engagement, technical SEO, backlinks and on-page content. Unfortunately, Mozbar can slow down site loading time, so its best to only use it when doing an SEO analysis.
This very useful extension comes in handy during on-site content analyses. It allows you to analyze data from your own Google Analytics account when browsing your sites. You can view metrics from your Google Analytics account in real time with this extension. Page Analytics cover a number of analytics including bounce rates, average time on a page and unique views. Within the Google ecosystem, the importance of factors involving user engagement has increased over the last few years. Page analytics is a convenient way to keep track of metrics without having to use Google Analytics every time
Spark Content Optimizer is the perfect extension to get even non-SEO team members to incorporate SEO. Even developers and content writers can use it to their benefit. It analyzes a piece of content to determine how comprehensive it is and how well it uses popular search terms. Spark comes in as a tool to maintain the perfect balance between content and keyword usage. It provides pointers on if your content is sending clear signals to the search engine and isn’t stuffed with keywords. Spark Content Optimizer is a great weapon to have in your SEO arsenal.
Google, with its mobile-first index, puts great importance on the loading time of your webpage in terms of rankings. In fact, the time it takes a page to load is an important ranking factor to consider for SEO. Page Load Time comes in very handy to monitor this factor without becoming as overbearing as other extensions. For every page loaded, the extension tracks the time it took to fully load. It also breaks down the factors behind page loading time and provides insights into these elements for review. It is perfect to get some fast insights on the speed of your pages without too much trouble.
Google Chrome has thousands of extensions, but much like Android apps, most of them leave much to be desired. However, there are some gold nuggets buried among them, which require a bit of research to dig out. I can safely say, I only started getting the best out of my Spectrum Internet Bundle after I switched browsers. All fanboy antics aside, Google Chrome offers a lot of utility when it comes to SEO. Hopefully, this blog will have given you some starting points to check out.