As a website owner, the internet is your market. How you decide to bring in traffic on the website is up to you. Let us call it the traffic strategy plan. You are making money from advertisements on your website. The more the traffic, the more bucks you get. And if you are paying anything to get traffic on your website, that is a cost you have to pay for monetarily. However, if that traffic is organic, you are in a good state. Your target should always be to maximize your organic traffic. Organic traffic is a sign of quality and engaging content. The more you have views on your website, the higher you are ranked and the more credible you are. According to some resources, stable websites have more than 50% of traffic coming in organically on their website. Remember that statistic when devising your website’s traffic strategy. But before that, there is one other thing to worry about. The use of website indexing tool is vital to make sure that Google has to fetch your pages.
Where does organic traffic come from?
Organic traffic is when visitors search for your website. Unlike paid promotions where a certain banner or poster pitches to the audience to view your website, organic traffic comes naturally. Let us say that you have a website about laptops. One of the blog posts is The Best Student Laptops of 2018. When someone makes a search on Google asking for ‘student laptop recommendations’ and your blog post pops up, this is organic traffic for your website. So organic traffic comes from search engines like Google and Bing. To gain this sort of traffic, you first need to be visible on the website. To do so, every website goes through a process called Google indexing.
What is Google indexing?
Google has an internet bot called Google crawler. The job of the Google crawler is to browse and explore different websites. It registers the content on the website in Google’s database. Search engines have databases that store information about all the websites they show in search results. Without gaining an entry in the database, you will not be visible in search engine results. This process is called Google indexing. Google indexing can take as few as 6 days and as much as 6 weeks.
How to get indexed by Google?
As mentioned before, this process is automated for the most part. New websites don’t need to register anywhere to get indexed on Google. Google indexing happens when the crawler browses different pages on your website. Then the crawler sends this information to the search engine database. When the database has all the information, your website is indexed. However, there are times when some websites are either missed out or they are not approved for indexing for some reason. These are rare cases but there is a solution for it. Once Google indexing happens and you are not registered, you can request re-crawling of your website to Google. For this purpose, you will use the Search Engine Console. On the console, you can do two things. You can either submit the page or website URL that you want to get indexed or you can submit a sitemap. If you don’t have the technical knowledge to create a sitemap, you can use a URL. However, it is recommended that you use a sitemap. You can read on how you can create sitemaps for Google indexing. The process is simple and there are online free available for your easy access.