StumbleUpon, the social content discovery platform founded way back in 2001, is closing down. StumbleUpon is moving to Mix on June 30th. One of the last great ways to find good things online.
On June 30th, StumbleUpon as we know it will come to an end after 16 years. Co-founder Garrett Camp announced on Medium blog post earlier today, that the internet discovery service will shutter, and all StumbleUpon accounts will be transitioned over to Mix, a curation platform that incorporates your social media presence.
Road to ruin
StumbleUpon was acquired by eBay for around $75 million in 2007 before being sold back to investors and its original cofounders — Garrett Camp and Geoff Smith — in 2009. After the company failed to land fresh investment and laid off dozens of staff, Camp reacquired a majority share in StumbleUpon in 2015.
Camp, of course, is also known as a cofounder of Uber, where he serves as board chair today. In 2013, Camp set up Expa, which is basically a “company that makes companies” and consists of a network of entrepreneurs. Mix is one of Expa’s spinout startups and was first announced back in 2015. It’s pitched as a content-discovery site for the mobile era: