Yahoo’s Share of US Search Traffic Rises After Its Firefox Deal

The respected internet corporation has made some major gains in the US internet search market, while Google has experienced its biggest drop in market share since 2009, according to analytics firm StatCounter. The changes come after a deal made back in November, when Mozilla’s Firefox browser switched the default search engine in its Firefox browser to Yahoo from Google.
According to research company StatCounter, Google now has its smallest share of the US search market since at least 2008. Its share fell to 75.2 percent in December from 77.5 percent the previous month. Yahoo’s share, meanwhile, leapt from 7.4 percent to 10.4 percent, and its mobile search traffic saw similar growth, from 8 percent to 10 percent.
The gain is normal considering the widespread use of Firefox. In December, according to StatCounter, Firefox accounted for about 14 percent of US browsers.

Srinivas Katam

Do you need help growing your business? Srinivas Katam is a Digital Marketing Strategist and Consultant with over 200 successful SEO and Social Media client engagements completed. I’ve worked with brands across the world as a digital marketing consultant to deliver revenue growth from content-focused inbound marketing campaigns. He is an Innovative Marketer who specializes in digital marketing, specifically in social media, SEO and online strategy.

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