Google has officially Rolls Out that their local Pigeon update; it has now expanded over last week to the United Kingdom, Canada and Australia.
After enquiring Google about reports of this change, a Google spokesperson told us,” I can confirm that this update has rolled out to the UK, Canada and Australia.”
The original Pigeon update targeted at providing a more valuable, relevant and exact local search results that are tight more closely to traditional web search ranking indications.
This rollout occurred last week, and might indeed affect local shopping sites traffic for many merchants in the UK, Canada and Australia. Which again is shocking to us that they have not held this update until after the holiday shopping season?