Web Analytics: Real time Site Personalization

What is Personyze?

Analyze + Personalize = Personyze

What does Personyze do?

Personyze is a suite of tools with a focus on advanced segmentation and personalization capabilities suitable for any website. Personyze enhances visitor experience, improves advertising ROI, and increases average order values.

Personyze Key features:

  • Codeless Personalization & Quick Setup
  • Facebook Segmentation & Actions. 50+ metrics out of the box (including Facebook social data)
  • Add “custom event” tracking without changing the site’s code
  • Advanced custom reports capabilities
  • Quickly create advanced segments
  • Link each segment with many personalization actions without changing a single line of code
  • Test which personalization actions achieve the best results for each segment
  • AdWords integration allows optimizing PPC campaigns per segment
  • Offline tracking – measure effectiveness of campaigns resulting in offline sales.
  • Heal time website statistics
  • Event tracking
  • 3rd party integration

Analyzer: A Comprehensive & Flexible Web Tracking & Reporting Tool

The Analyzer is a real-time web analysis tool that offers comprehensive tracking & viewing of all critical business data at the visitor level.

Profiler: The Profiler and its built-in action generator are unique & powerful components of the personyze suite.

Optimizer: Test what works best for different segments. Unlike other A/B Split and Multivariate testing platforms

Facebook Integration: Trackign and personalization. Personyze helps you efficiently draw visitors to your website and increase goals by taking advantage of your visitor’s social networking

About the company: http://www.personyze.com

Personyze was founded in 2008 by a group of entrepreneurs with experience in web analysis and advertising who realized that websites should be able to offer their visitors an experience that is significantly more personal and relevant to their needs.

The aim was to allow website operators to create sites that optimize the user experience and as a result increase conversions and advertising ROI.

Srinivas Katam

Do you need help growing your business? Srinivas Katam is a Digital Marketing Strategist and Consultant with over 200 successful SEO and Social Media client engagements completed. I’ve worked with brands across the world as a digital marketing consultant to deliver revenue growth from content-focused inbound marketing campaigns. He is an Innovative Marketer who specializes in digital marketing, specifically in social media, SEO and online strategy.

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