Google Folds New Services Into Reordered Google Apps

Google Inc. said that it will open to Google Apps users previously unavailable services such as Voice, Reader, Blogger and AdWords, in a move to expand the functionality of the application lineup.

The vendor said that users now can access a full complement of services, including 60-plus productivity applications.

“We’ve steadily added new functionality to Google Apps and recently added support for third-party apps, but we’re thrilled to swing the floodgates of new functionality wide open now,” said Derek Parham, Google Apps Lead Software Engineer in a blog post.

Parham said that the increased number of productivity applications will enable IT administrators to offers different combinations to groups of users with varying needs.

“You could equip your marketing team with Picasa Web Albums so they can collect and share photos from customer appreciation events, and let that team publish your company’s blog with Blogger,” he wrote. “Services like iGoogle and Alerts, on the other hand, may be broadly useful, and could be enabled for your whole organization.”

Google will not cover the additional services by the Google Apps service level agreement (SLA) or telephone support.

The company also renamed versions of Google Apps in favor of a slimmed down naming convention.

Google Apps now refers to the free application service available to families and groups of 50 users or less; Google Apps for Business offers 25GB of email storage per user, 99.9 percent uptime guarantee, data migration, advanced management tools, telephone support and additional security for $50 per user per year; Google Apps for Government is certified by the Federal Information Security Management Act (FISMA) and geared toward government agencies; and, Google Apps for Education is similar to the Business suite but free to schools, universities and certain non-profit agencies.

Parham said that Google’s Enterprise Blog will explain daily how organizations can take advantage of the various new applications now available to them.

Srinivas Katam

Do you need help growing your business? Srinivas Katam is a Digital Marketing Strategist and Consultant with over 200 successful SEO and Social Media client engagements completed. I’ve worked with brands across the world as a digital marketing consultant to deliver revenue growth from content-focused inbound marketing campaigns. He is an Innovative Marketer who specializes in digital marketing, specifically in social media, SEO and online strategy.

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