The importance of building a personal brand cannot be overemphasised . Many books have emphasised the need to systematically build a brand for ourselves. Brand connotes many things we readily recognise. Key attributes of a well known brand include the following:
It stands for quality and cannot be substituted easily. It commands a premium price in the market place and generates a sense of pride for the owner / buyer. It gets instant recognition, carries dependability, communicates value, enjoys credibility and visibility and also generates loyalty over time.
What holds good for a premium product brand holds good for individuals too. Brand communicates both credibility and visibility. Those with a personal brand are highly valued, respected and nurtured by the organisations. With your personal brand, you are not another employee in your company.