Building a personal brand:

Brands are not created overnight. They are created over time. They deliver credible results. They are noticed and spoken about. They are endorsed based on experience. Time-tested brands are even passed down from parents to children generation after generation. They engender a lasting loyalty.

If that is the power of brands, so can be the power of personal brands that we can create for ourselves. In fact, to survive in the competitive world, a personal brand is an absolute must. We build our brand internally within our organisation by contributing significantly at work, becoming known for our knowledge and sharing that knowledge with colleagues.

Externally, we establish and enhance our brand by making right presence and noise at the appropriate forums. Speaking at leading seminars and conferences and contributing articles to the relevant technology and management media adds to the brand building. Your Google Quotient will depend on your digital branding.

Srinivas Katam

Do you need help growing your business? Srinivas Katam is a Digital Marketing Strategist and Consultant with over 200 successful SEO and Social Media client engagements completed. I’ve worked with brands across the world as a digital marketing consultant to deliver revenue growth from content-focused inbound marketing campaigns. He is an Innovative Marketer who specializes in digital marketing, specifically in social media, SEO and online strategy.

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