Yahoo Says ‘Build Your Own Search’

Yahoo search

Yahoo (NASDAQ: YHOO) is making a major shift in its battle to beat search kingpin Google and fend off on-again/off-again suitor Microsoft: giving its search to others.

The embattled Web giant today released Search BOSS (short for “Build Your Own Search Service”), a service that essentially makes its search infrastructure available as a platform on which others can innovate.

Bill Michels, Yahoo’s senior director for its open search platform, made it clear his company expects the move to have a major impact.

“We want to disrupt the market,” he told “We see a lack of innovation in search experiences on the Web and BOSS is our method of breaking that down and opening up the market to innovation.”  More >>>

Srinivas Katam

Do you need help growing your business? Srinivas Katam is a Digital Marketing Strategist and Consultant with over 200 successful SEO and Social Media client engagements completed. I’ve worked with brands across the world as a digital marketing consultant to deliver revenue growth from content-focused inbound marketing campaigns. He is an Innovative Marketer who specializes in digital marketing, specifically in social media, SEO and online strategy.

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