Internet Most Exhaustive List of SEO & SEM tools by SEO Srinivas Katam

  1. Analytics Tools
  2. Article Rewriter Tools
  3. Blogging Tools
  4. Competitors Analysis Tools
  5. Conversion Rate Optimization Tools
  6. Crawling and Indexing
  7. E-Mail Marketing Tools
  8. Google Adsense Tools
  9. Google Adwords Tools
  10. Image Search Tools
  11. Keyword Research Tools
  12. Legal and Copyright Tools
  13. Link Building Tools
  14. Local Search Tools
  15. Market Research Tools
  16. On-Page Optimization Tools
  17. Other PPC Tools
  18. Page Rank Tools
  19. SEO & SEM Books
  20. SEO & SEM Certifications
  21. SEO & SEM Conferences
  22. SEO & SEM Learning Tools
  23. SEO Business Tools
  24. Social Media Marketing Tools
  25. URL Manipulation and Server Issues
  26. Video Optimization
  27. Web Development Tools
  28. Plagiarism checker
  29. Free SEO Scripts for Webmasters

Analytics Tools

  1. Google Analytics
  2. Google Analytics Help Center
  3. Google Analytics Forum
  4. Google Analytics Features
  5. Google Analytics Channel – on YouTube
  6. Google Analytics IQ Lessons
  7. Google Analytics Individual Qualification (IQ) test
  8. Google Analytics Glossary
  9. Google Analytics URL Builder
  10. Google Analytics Tracking Code Debugger – It is a chrome extension which tells you when your analytics tracking code is set up incorrectly
  11. Google Seminars for Success – Google Adwords, Analytics & Website Optimizer Seminar.
  12. StatCounter – This analytics tool updates in real time unlike Google Analytics and is also free to use.
  13. Omniture – Another good web analytics tool
  14. Google Webmaster Tools
  15. Yahoo Site Explorer
  16. Bing Webmaster Center
  17. Whois LookUp
  18. Book- Web Analytics an hour a Day by Avinash Kaushik
  19. Twistermc’s GA? – A fire fox add-on which is used to find whether google analytics is installed on a web page (without looking at the source code)
  20. Better Google Analytics Firefox Extension
  21. Google Analytics’ Official Blog
  22. LunaMetrics
  23. EpikOne
  24. Occam’s Razor
  25. Google sponsored Seminars for Success – Google Analytics & Website Optimizer Seminar.
  26. Creating Virtual Pageviews with Google Analytics Asynchronous Tracking
  27. Google Analytics Cheatsheet (PDF)
  28. Facebook Analytics
  29. Excellent Analytics – It is a simple Excel plug-in that lets you import web analytics data from Google Analytics into a spreadsheet. It’s an open source project and 100% free to download and use for individuals and businesses.
  30. How to Set Up Google Analytics to Allow Keyword Cleaning and Referring Domain Analysis
  31. – It verifies if your Google Analytics Tracking Code is installed properly on your website. However it scans only first 100 pages of your website. The paid version can scan up to 300,00 pages per domain.
  32. What information do the filter fields in Google Analytics represent?
  33. SEO Checker- Data visualization tool for site analysis.
  34. 7 Different Visualisations of Link Profiles- blog post on visualizing back link data
  35. Wistia- Provides video hosting, sharing and tracking (like The page where this video is embedded has been loaded 437 times by 355 people. 42% of these people played the video a total of 161 times. On average they each watched 33% of the video.)
  36. Free 4Q Online Survey – It is a free online survey solution that allows you to find out why visitors are at your website, and whether or not they are completing their tasks (and if they aren’t, what’s getting in the way?).
  • Better Google Analytics Firefox Extension
  • ……………
    Article Rewriter Tools

    1. Aticle rewriter pro


    Blogging Tools

    1. 21 Tips to Earn Links and Tweets to Your Blog Post
    2. 101 FREE Ways To Increase Your Blog Traffic
    3. Guest Blogging: The Ultimate Guide
    4. 52 Blogs that Accept Guest Posts
    5. 26 Sites That Pay You to Blog
    6. 20 Essential Blog Directories to Submit Your Blog To


    Competitors Analysis Tools

    1. 21 Tools for Spying on Your Competitors: You can also add a few other SEO tools from seomoz.
    2. – It continuously monitor internet usage and online trends. It provides data and analytical tools to its clients so that they can understand internet behavior and competitors’ activity. Note: Hitwise has more than 100,000 clients around the world and its annual revenue is around $ 4 billion.
    3. Hitwise Research Store - Here you can buy websites reports (like that on your competitors), Industry and other special reports. However these reports are expensive (around $700/report).
    6. Google Ad Planner
    9. – Through this tool you can determine which keywords your competitors are targeting for their PPC campaign. (cost around $40/ month).
    10. – Through this tool you can determine which keywords your competitors are targeting for their PPC campaign, what is their daily budget, CPC, clicks/day, estimated Avg. ad position. etc (cost approx. $70/month).
    11. Industry Analysis for 16,000 lines of business in 300 US markets


    Conversion Rate Optimization Tools

    1. Google Website Optimizer
    2. Google Website Optimizer 101 – a quick-start guide to conversion rate optimization
    3. Website Usability Checklist
    4. 25-point Website Usability Checklist
    5. Always Be Testing: The Complete Guide to Google Website Optimizer – Bryan Eisenberg & John Quarto-von Tivadar.
    6. Rocket Surgery Made Easy – The Do-It-Yourself Guide to Finding and Fixing Usability Problems.
    7. – Use to record and play users’ web sessions.
    8. Userfly — Web usability testing made easy.
    9. – Usability testing in just one time fees of $39
    10. Don’t Make Me Think another great book on usability by Steve Krug.
    11. How we made $1 million for SEOmoz—with one landing page and a few emails
    12. 14 free tools that reveal why people abandon your website
    13. The Definitive How-To Guide For Conversion Rate Optimization
    14. “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions” by President Tim Ash
    15. Five Second Test – show a visitor your site for 5 seconds and see what they remember. This tool is free if you test other people pages.
    16. Crazy Egg- Heat mapping tool through which you can visualize how people interact with your website.


    Crawling and Indexing

    1. Supplemental Index Ratio Calculator
    2. Diagrams for Solving Crawl Priority & Indexation Issues
    3. Using multiple sitemaps to analyse indexation on large sites
    4. Ping O Matic
    5. Eric Enge interviews Matt Cutts


    E-Mail Marketing Tools

    1. Campaign Monitor – It is an e-mail markeitng software. They charge $5 per campaign and 1 cent per e-mail. You don’t need to pay anything if you send to 5 or less people.


    Google Adsense Tools

    1. Google Adsense
    2. Google Adsense Help Articles
    3. Google Adsense Blog
    4. Google Adsense Channel – on YouTube
    5. Google Adsense Help Forum
    6. Google Adsense Webinars
    7. Google Adsense Preview Tool
    8. Google Adsense Forum- I have no visible holds on my account, and have not been paid – Interact with google adsense employees for the aforesaid query.


    Google Adwords Tools

    1. Google Adwords
    2. Google Adwords Preview Tool
    3. Google Adwords Help Articles
    4. Google Adwords Learning Center for Beginner
    5. Google Adwords Learning Center for Experts
    6. Google Advertising Fundamentals Exam Learning Center
    7. The Complete AdWords Learning Center – This center contains both the beginner & expert lessons in one place.
    8. Google Adwords Blog
    9. AdWords Educational Videos (YouTube)
    10. Google Adwords Help Forum
    11. Google Advertising Professionals Search – Find a Google certified professional or company to help you manage your AdWords campaign and who are happy to support campaigns around your budget size.
    12. Google Seminars for Success – Google Adwords, Analytics & Website Optimizer Seminar.
    13. Google Adwords Certified Individual
    14. Google Adwords Certified Company
    15. Google Advertising Professionals Program
    16. Google Advertising Fundamentals Exam


    Image Search Tools

    1. Javascript code to break the Google images overlay. So that Image seo value is no longer reduced by overlay.
    2. Image Optimization Tips that will help you tons


    Keyword Research Tools

    1. Google Keyword Tool
    2. WordTracker
    3. Keyword Discovery
    4. Google Wonder Wheel – Click on ‘Show Options’ on a google SERP and then check the standard view heading.
    5. Google Insight
    6. SEOCHAT- Keyword Difficulty Tool
    7. SEO Logs -Keyword Difficulty Tool
    8. SEOmoz Keyword Difficulty Tool
    9. Google Search Based keyword Tool – Through this tool you can find out whether your website targets high search volume keywords or not.
    10. Targetting long tail keywords -60 days free trial available. after that u will ve 2 pay $100/year. add the tracking code 2 all the pages of your site.
    11. 10 Steps to Advanced Keyword Research
    12. How to Employ Multiple Keywords for SEO & Conversions
    13. The 8 step seo strategy


    Legal and Copyright Tools

    1. The 6 Steps to Stop Content Theft
    2. Copyright Basics
    3. Website Copyright Infringement and DMCA Procedures
    4. Benefits of Website Copyright Registration
    5. How to deal with Copyright Infringer Step by Step
    6. Using the DMCA Takedown Notice to Battle Copyright Infringement
    7. U.S. Copyright Office – Registering a Work (FAQ)
    8. CAN-SPAM Act of 2003
    9. SEO Contract Guide for Smarter SEOs
    10. How to write a SEO Contract?
    11. Best SEO Contract in the world
    12. Search Trade Marks


    Link Building Tools

    1. 101 Ways to Build Link Popularity
    2. Link Building articles on Sphinn
    3. The Ultimate Guide to Link Building
    4. Link Diagnosis – examine your link competition Through this tool you can check the backlinks profile of a website. You can also find out the follow or nofollow status of a backlink and PR of your backlinks.
    5. Linkscape tool
    6. Linkscape’s Best Link Building Tool Yet
    7. Backlinks Checker Tool – Backlink Watch Through this tool you can find out the backlinks of a website. You can also find out the follow or nofollow status of a backlink.
    8. Get a do follow backlinks from blogs for every post u submit to the site. However the article that you will submit must be unique and must be of at least 250 words.
    9. Backlink Builder
    10. Link Market
    11. Linkvana
    12. TextLinkBrokers
    13. Online Broken Links Checker
    14. Link Building 101
    15. Link Building from A to Z
    16. Creating link bait – A starting point
    17. 101 Ways to Build Link Popularity
    18. Link Building Using Expired Domains
    19. Directories that work for Link Building
    20. 131 (Legitimate) Link Building Strategies
    21. Link Building Strategies: 69 Solid Tactics For 2009
    22. Affiliate Program for link building
    23. 21 Link Builders Share Advanced Link Building Queries
    24. Linkfromdomain – a linkbuilding tip for use at
    25. How to Find the Spam You’re Linking To
    26. My “Give It Up” Presentation from SMX Advanced in Blog Format- Talk a lot about search queries
    27. Long List of Link Searches
    28. A Long List of Competitive Link Searches
    29. 10 Link Building Tools for Tracking Inbound Links
    30. Link Building Blog
    31. Link Week
    32. Another Link Building Blog
    33. Help a Reporter out
    34. Zemanta – Add your RSS feed to Zemanta related articles Pool
    35. Whitespark – It is a tool to find location citation sources for you.
    36. MyBlogGuest – Tool to get guest post opportunities.
    37. Ontolo - Tool to find potential linking partners


    Local Search Tools

    1. Local Search Ranking Factors
    2. Google Local Business Center
    3. Yahoo Local Listing
    4. Bing Local Listing Center
    5. One Dead Simple Tactic for Better Rankings in Google Local
    6. Local Search Citations in Continental Europe
    7. How To Create Effective Local Business Landing Pages
    8. The 20 Best Local SEO Citation Sources for The United States
    9. Guide to Learning Local SEO and Local Search Optimization
    10. Local SEO Articles and Advice
    11. Local Citation Finder
    12. Backlink checker
    13. Backlink maker


    Market Research Tools

    1. Hitwise Lifestyle
    2. Google Ad Planner
    3. eMarketer
    5. Forrester
    6. Federated Media
    8. The U.S. Census Bureau


    On-Page Optimization Tools

    1. Copyscape
    2. Search Engine Spider Simulator
    3. SEO – Search Engine Spider Simulator
    4. Feed Validator
    5. Robots.txt Validator
    6. Yellowpipe Lynx Viewer Tool – This tool displays a Lynx view of a web page via right-click or Tool menu.
    7. Webpage removal request tool
    8. XML Sitemap Generator
    9. GSiteCrawler- Google (and Yahoo!) Sitemap Generator for Windows
    10. Google Sitemap Generator- It is a tool installed on your web server to generate the Sitemaps automatically. Unlike many other third party Sitemap generation tools, Google Sitemap Generator takes a different approach: it will monitor your web server traffic, and detect updates to your website automatically.
    11. Website Audit Checklist
    12. Search engine SPAM detector
    13. WebP – New image file format introduced by Google to speed up your web pages.
    14. Page Speed – Page Speed is an open-source Firefox/Firebug Add-on. Webmasters and web developers can use Page Speed to evaluate the performance of their web pages and to get suggestions on how to improve them. Note: You first need to install ‘Firebug’ add-on to use Page Speed’.
    15. Best Practices for Speeding Up Your Web Site
    16. 7 Ways to Take Advantage of Google’s Site Speed Algorithm
    17. Web Developer Firefox Add-on – An awesome add-on for on-page analysis.
    18. SEO Site Tools Extention - Another awesome Google Chrome extension for on page analysis.
    19. SearchStatus Firefox and Mozilla Extension – It is a toolbar extension for Firefox and Mozilla
    20. SEOBook Toolbar (website registration is required to download the toolbar)
    21. Data Liberation Front – How to move your data in and out of Google products.
    22. 30 SEO Problems & the Tools to Solve Them (Part 1 of 2)
    23. 30 SEO Problems & the Tools to Solve Them (Part 2 of 2)
    24. The Web Developer’s SEO Cheat Sheet
    25. On-Page Optimisation — An Introductory Guide
    26. How To Optimize Images For Search Engines, Social Media and People
    27. Siloing Revisited – This pages explains about the concept of Siloing (i.e theming). Types of siloing and how they can be implemented.
    28. How Do I Build the Perfectly Optimized Page?
    29. Google Webmaster Guidelines
    30. Google Guidelines For Quality Raters
    31. Google Ranking Factors – SEO Checklist
    32. Headsmacking Tip #15: Rank for Brand Promo Code Searches
    33. Image Optimization Tool
    34. Best Practices for Content Optimization
    35. Word Press SEO
    36. Google Introduces Rich Snippet
    37. Introduction to RDFa
    38. RDFa Primer
    39. About RDFa (Google Webmaster Central)
    40. RDFa to Provide Image License Info
    41. RDFa Microformat Tagging For Your Website
    42. For Businesses and Organizations
    43. About Review Data (Google Webmaster Central)
    44. Pagination: Best Practices for SEO & User Experience
    45. Google SERP Snippet Optimization Tool
    46. Handy Tools and Tips for E-Commerce Websites – Smashing Magazine
    47. Flash Optimization Tips
    48. Xenu’s Link Sleuth – More Than Just A Broken Links Finder
    49. Xenu Link Sleuth – Use this tool to find broken links, status code of individual pages, images without alt text, pages with 302 redirect, click distance of all the pages. This tool is one of the best to analyze a site architecture.


    Other PPC Tools

    1. Yahoo Search Marketing
    2. Microsoft Ad Center
    3. PPC 101 Training – seochat article on PPC
    4. 32 Useful AdWords Tips for Intermediate to Experienced Users – another seochat article on PPC
    5. Create New Pages for PPC Search Landing Pages – article on landing page optimization.
    6. PPC Blog


    Page Rank Tools

    1. Link Consolidation: The New PageRank Sculpting
    2. Google PageRank: What Do We Know About It?
    3. Bulk PageRank Checker


    SEO & SEM Books

    1. Don’t Make Me Think by Steve Krug – Book on website usability.
    2. Web Analytics—An Hour a Day by Avinash Kaushik – Book on web Analytic.
    3. Landing Page Optimization by Tim Ash
    4. Web Design for ROI by Lance Loveday and Sandra Niehaus – A web design book that talks about design from business point of view.
    5. Ultimate Guide to Google Adwords by Perry Marshall.
    6. Rocket Surgery Made Easy – The Do-It-Yourself Guide to Finding and Fixing Usability Problems.
    7. Always Be Testing: The Complete Guide to Google Website Optimizer – Bryan Eisenberg & John Quarto-von Tivadar.
    8. The Art of SEO – Eric Enge, Jessie Stricchiola, Rand Fishkin and Stephan Spencer.
    9. Search Marketing Standard – SEO & SEM magazine.
    10. Search Engine Optimization (SEO) Secrets by Danner Dover
    11. Mastering Regular Expressions by Jeffrey E. F. Friedl.


    SEO & SEM Certifications

    1. Google Advertising Fundamentals Exam
    2. Google Advertising Fundamentals Exam study materials
    3. Purchase Google Advertising Fundamentals Exam
    4. Search Advertising Advanced Exam
    5. Search Advertising Advanced Exam study materials
    6. Purchase Search Advertising Advanced Exam
    7. Display Advertising Advanced Exam
    8. Display Advertising Advanced Exam study materials
    9. Purchase Display Advertising Advanced Exam
    10. Reporting & Analysis Advanced Exam
    11. Reporting & Analysis Advanced Exam study materials
    12. Purchase Reporting & Analysis Advanced Exam
    13. Google Analytics Individual Qualification (IQ) test Study material
    14. Purchase Google Analytics IQ test
    15. Requirements for becoming Adwords Certified Individual
    16. Requirements for becoming Adwords Certified Partner
    17. Google Website Optimizer Authorized Consultant (WOAC) Program


    SEO & SEM Conferences

    1. Search Marketing Expo (SMX) – is the search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site,, and the Search Marketing Now webcast series.
    2. PubCon – It is a search marketing conference (4 days event) and is organized by Webmaster World.
    3. Search Engine Strategies (SES) - This event is organized by Search Engine Watch.
    4. Ad-Tech- Event for Digital Marketing – It is an interactive advertising and technology conference and exhibition.
    5. Google Seminars for Success – Google Adwords, Analytics & Website Optimizer Seminar.
    6. Online Marketing Summit- It is a conference which covers the topics of Social Media, Search, Email, Demand Generation, Analytics, Usability and Integrated Marketing.
    7. Miva Merchant – Conference on SEO and Internet Marketing.
    8. Omniture Summit- Event on web analytics.


    SEO & SEM Learning Tools

    1. Search Engine News
    2. SEOCHAT Forum
    3. SEOMOZ Blog
    4. Web Pro News
    5. Sphinn
    6. Marketing Pilgrim
    7. Michael Gray – Graywolf’s SEO Blog
    8. Search Engine Land
    9. Google Webmaster Central Blog
    10. Yahoo Search Blog
    11. Bing Webmaster Center Blog
    12. TechCrunch
    13. Beginner’s Guide to Search Engine Optimization
    14. The Beginner’s Checklist for Learning SEO
    15. The Beginner’s Checklist for Small Business SEO


    SEO Business Tools

    1. The Ins and outs of SEO Business
    2. How To Identify and Deal With Different Types Of Clients
    3. Disclaimers that can give you nine lives as a SEO
    4. Beginner’s Guide to identifying the Genuine SEO
    5. Frauds with In-house SEOs
    6. Starting a SEO Company
    7. Project Management for SEO
    8. A Checklist to Choose Which Internet Marketing Channel is Right for Your Business
    9. The 12 Skills That Have Served Me Best in My SEO Career – Article by Rand Fishkin
    10. Predicting the ROI for Future SEO Efforts -
    11. 80+ SEO Job Interview Questions
    12. 55 SEO Interview Questions
    13. Interviewing for SEO Jobs
    14. Venture Capital Process – By SEO Moz
    15. SEO ROI Calculator – B2B and B2C ROI
    16. Top SEO companies – Recommended by SEOMoz
    17. How to Price a SEO Campaign
    18. Wanted: SEO Expert to join the SEOmoz Team – What SEOMoz looks for in a seo
    19. Leveraging Mechanical Turk, oDesk, ELance & Craigslist for SEO
    20. For outsourcing graphics work (logo design, web design, icon design, word-press design)
    21. – For outsourcing any type of work (web development, application development etc)
    22. RentACoder – Get a coder to develop an application for your website.
    23. FTC Bureau of Consumer Protection – Consumer Information
    24. – Your site for cross-border complaints
    25. SalesForce – CRM Software
    26. Send and Request Money through PayPal


    Social Media Marketing Tools

    1. Engagementdb – Discover How your company’ s Social Media Efforts stack up against the world most valuable brands.
    2. – What people are talking about you or your brand on social media.
    3. Spezify- Another tool to find out what people are talking about you or your brand on social media.
    4. Wefollow- To find people on twitter who are influential.
    5. – To find top influencers
    6. Wikipedia 101 for Marketing
    7. Top 10 Ways to Drive Traffic to Your Blog Using LinkedIn
    8. Reddit – Everything You Ever Wanted to Know About It
    9. A Comprehensive Guide to StumbleUpon: How to Build Massive Traffic to Your Website
    10. Yelp For Business Owners – Seven Steps For Yelp Success
    11. How to Use DeviantArt to Boost Google Pagerank and Increase Views
    12. 50 Ideas on Using Twitter for Business
    13. Ten Ways to Use LinkedIn
    14. MySpace marketing tips and success stories
    15. How to Build a ‘Digg Culture’ on your Blog
    16. The Secret Strategies Behind Many “Viral” Videos
    17. Tips On How To Use Delicious For Social Bookmarking
    18. Blog Promotion Using Yahoo! Buzz
    19. HOW TO: Get the Most Out of Technorati
    20. 15 Ways to become a Digg Power user in only 48 hours
    21. Marketing through Facebook
    22. The Best Niche Social Media News Sites Right Now


    URL Manipulation and Server Issues

    1. Regular Expression Guide for SEOs
    2. Regular Expression Generator for range of IP addresses
    3. Apache Tutorial: .htaccess files
    4. Server Side Includes (SSI)
    5. Check Server Header
    6. Mod_Rewrite and Regular Expressions
    7. Regular Expression HOWTO
    8. ISAPI Rewrite
    9. Official Apache Module mod_rewrite
    10. Mod Rewrite Forum
    11. Class C Checker Tool
    12. Google Data Center Multiple IP Address SEO Research Tool
    13. URL Rewrite Tool: search engine friendly Urls
    14. Hot-linking checker tool
    15. Official Google Webmaster Central Blog: Dynamic URLs vs. static URLs
    16. Dynamic URLs vs. Static URLs
    17. htaccess, 301 Redirects & SEO: Guest Post by NotSleepy
    18. If-modified-since header
    19. Canonical URL Tag
    20. Maintenance Mode Plug-in- Use this plug-in to show Google 503 status if your CMS is wordpress.
    21. Simple URL Shortner
    22. What is my IP address?
    23. How do I change my IP address?
    24. 10 awesome .htaccess hacks for WordPress


    Video Optimization

    1. Speech Pad – This tool is used to record, transcribe and share an audio.


    Web Development Tools

    1. DoOnline-HTML-Editor
    2. HTML Validator
    3. CSS Validator
    4. File Size and Download Time Checker
    5. Screen Resolution Tester
    6. Web Page Content Compression
    7. Web Page Content Compression Verification
    8. Display RSS feeds on websites using PHP
    9. Display RSS feeds on Websites using Java Script
    10. Through this tool you can block visitors from a particular country to access your website.
    11. How you can develop a website for a mobile phone? You can use the software ‘Nokia Mobile Internet Tool Kit’ to develop a mobile website. This tool is available free of cost and can be downloaded from
    12. Tests Document Readability And Improve It
    13. Google Custom Search
    14. India Internet Domains
    15. Indiatimes hosting
    16. Favicon Generator
    17. Content Management System-
    18. Create your own social Network
    19. Get free images for your website
    20. Paid Images IStockPhoto
    21. Free Web Templates
    22. Forum for your Website
    23. Blog for your website
    24. SSL secure certificate by VeriSign
    25. Payment Gateway- CCAvenue
    26. Google Translate
    27. 7-Zip – An open source software for compressing files. No need to buy winzip anymore.
    28. Online Word to PDF Converter
    29. FileZilla – Best and free FTP Software.
    30. Recaptcha – It is a free captcha service.
    31. Slide Deck – Free Slide Show Software
    32. Search for Expired Domains:, and
    33. AVG Anti-Spyware
    34. Spybot – Search & Destroy
    35. Lavasoft Ad-Aware SE Personal Edition
    36. AVG Anti-Virus Free Edition
    37. Norton Antivirus
    38. Lavasoft Personal Firewall
    39. Sunbelt Personal Firewall
    40. Abexo Free Registry Cleaner

    Plagiarism checker

    1. Plagiarism checker