Structuring Webpages for Good Basic SEO… Source Code Tags

The most important point when creating a webpage for SEO… it must read well and first and foremost be aimed at the reader and NOT the search engine.

Remember always that you are trying to sell somebody something. What’s the point of being number 1 page 1 if the page is garbage or stuffed with keywords? … This was the old way of doing SEO and it worked but that was a long time ago now.

What is Best Software for Creating Websites

I am often asked what is the best program to use for creating web pages. All I can say is that the only systems I personally have ever used and still do is Microsoft’s Front Page or its replacement called Expression Web and Wordpress. When a shopping cart is required I add the shopping (3rd party software) to my basic website. I don’t create a separate site for shopping purposes. I’ve also got about 7 Wordpress sites but for me I think I prefer to use a basic HTML editor such as Expression Web to a content system like Wordpress for two main reasons… I have more control over linking than is possible using standard Wordpress themes, and it’s easier to SEO a non-Wordpress site.

Take note that I mentioned web pages above… Google ranks web pages not websites! As far as Google is concerned every web page is different.

The Title Tag

When you go into a library or book shop you look at the title of the book before delving into it.

Same with Google. The title of a web page is a vitally important factor. The title tells Google what the page content is probably about. Without a title Google is in the dark.

So What’s the Title of a Web Page and Other Meta Tags?

Go to any web page and look very top left corner and that’s where you’ll see the title for that webpage if you use IE or Firefox. If you use Google Chrome browser then you need to view the source code.

The fact is if the title for a web page is badly constructed then your chances of getting a high ranking for that page has been destroyed.

Most websites I’ve ever seen in South Africa have poor titles and in some cases no title at all.

The content for the title cannot be entered in a WYSIWYG interface. You have to go into the source code (right click on any web page to view the source code) of a web page you’re creating and literally type the title between the title tag as shown below. Take a glance at this title and you can immediately see what this web page is about.

<title>The Vuvuzela Horn, South African Icon. Vuvuzelas in Bulk?</title>

When you do a search on Google the title is shown as the top line of the search result as follows. Google pulls this information from the content between <title> and </title>

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Mobile Commerce Site Development Basics

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Verifying Keyword Research Information as the Basis for any Serious SEO Campaign

In a previous article I discussed Wordtracker in some depth and the Google Keyword tool in much less depth. In this article I will focus on the Google tool and the differences between it and almost every other tool… paid or free.

Before I go into this discussion it’s important to recognize the difference between a keyword and a search query.

1. When we do keyword research we don’t necessarily discover search queries (the actual words typed into a search box).
2. Keywords are a type of substitute for search queries and what we really want to discover are search queries directly related to the keyword and not just keywords themselves. It is the search query that identifies more closely the need of a searcher. However the starting point is keyword discovery.
3. Take an example of a keyword “Accommodation Cape Town”… this is a keyword whereas a person could have typed into the Google search box “Guesthouse Accommodation Cape Town”, This is the search query. Put it another way… we initially design search marketing campaigns based upon keywords but over time as we discover search queries from log files and other sources we refine the campaign using search queries.
4. These difference might at first seem to be academic but if an organisation is running a PPC campaign the discovery of search queries is critical..

Wordtracker Advantages and Disadvantages

Wordtracker is excellent at providing long lists (somewhat quantified) of keywords and especially useful for discovering lateral keywords (synonyms). It is a tool that anybody interested in Internet Marketing should at least try. It’s possible to “rent” Wordtracker for different lengths of time and I suggest this is the route to go initially.

Wordtracker is better at identifying search queries than is the Google tool.

A very significant disadvantage of Wordtracker and other keyword tools is that there is no focus on South Africa. Almost all tools are focused on the US scene and possibly the search situation in the UK. It’s true that more often than not similar patterns of search might apply to South Africa but it’s equally true to say that uniquely South African trends will not be identified and this can result in going down the wrong direction.

The way to overcome this problem is to use Google’s free keyword tool. To find it just search Google for this term and go there.

The Google Keyword Tool

These days I use this tool almost exclusively except for advanced keyword search

This is what the tool will do for you…

• You can select the country for which you want Google to display keywords
• You can start with a seed keyword and Google will display 200 keywords including search volumes per month
• You can elect for Google to show you the keywords based upon exact, phrase or broad match.
• Google will also show you a list of potentially negative keywords (but you need to evaluate this list rather than take it at face value)
• You can elect for Google to also show you related keywords (ie synonyms)
• Google makes it easy to export any or all keywords you select.
• The tool will allows you to combine keywords discovered from using a seed keyword and/or a specific URL you would like to query for keywords.
• By drilling down into keyword lists eg starting with a new seed keyword massive lists of relevant keywords can be built up very quickly.
• The purpose of this articles is not to show you step by step how to use the tool. That’s up to you to go and explore this great free tool. When you do this exploration you will be AMAZED at what you can discover about your own market niche.

Every SEO Campaign Should Start with an Adwords Campaign

These are 3 important reasons why…

1. The volumes of searches shown really need to be confirmed and this is where Google Adwords plays an important role for 3 reasons:
2. Running an Adwords campaign allows actual number of impressions to be measured and more importantly allows the exact search queries generating targeted traffic to be discovered.
3. Even more important is the fact that an Adwords campaign shows which keywords and search queries actually result in sales or sign ups and it these keywords that should therefore be the focus of an SEO campaign and not the initial long list of keywords the majority of which will never result in conversions. However by not doing in depth keyword research and then using Adwords as a confirmation tool you will never know if you missed important converting keywords and search queries.

Any serious SEO campaign should first of all start with an effective Adwords campaign for the above reasons.

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