Category: Pay Per Click

Pay-Per-Click Advertising: Bid Management Strategies

Source : (practicalecommerce.com): In a pay-per-click world where your Quality Score seems to be controlling the performance of your campaigns, there is one proven method to improve performance. It’s called ongoing bid management. Regardless of whether you’re using enterprise level bid management tools, such as Marin Search Marketer, mid-tier tools, such as ClickEquations, low budget […]

Pay Per Click

Top 5 PPC Landing Page Mistakes

Here are some free tips for anyone in PPC Marketing that could use a little extra help for no cost.  In today’s email you can learn about the: Top 5 PPC Landing Page Mistakes So, you’re getting good click-through rates on your PPC advertising campaign.  So why isn’t your conversion rate going up as well?  […]

Pay Per Click