Pay-Per-Click Advertising: Bid Management Strategies

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Source : (practicalecommerce.com): In a pay-per-click world where your Quality Score seems to be controlling the performance of your campaigns, there is one proven method to improve performance. It’s called ongoing bid management. Regardless of whether you’re using enterprise level bid management tools, such as Marin Search Marketer, mid-tier tools, such as ClickEquations, low budget […]