Internet Marketing Specialist, SEO

Ideal place to be in because here you not only have a high volume of information about you on the net, but almost all of it or most of it relevant from how you want to be known as. Your Google Quotient is all about your online branding. And you measure your online brand through your Google Quotient! You do this with a focused approach, some of which could include:

Creating your own blog and be active in it Subscribing your thought leadership to online magazines/e-zines / portals Doing book reviews and contributing this to well known portals Creating a personal web site and presenting your credential, accomplishments and other branding aspects Participating in appropriate social networking cites and forums. Contributing to relevant and highly visible blogs and portals.

You are here if there is some information about you on the net which is not necessarily much, but whatever is there is relevant and how you want yourself to be known.

You belong here if there is much information about you on the net, but is has very little relevance to what you want to see it as. This is also applicable when most of the entries on the google search include entries about someone else who shares your name!

You are here if there is either negative or inconsistent information about you on the web. Also you belong here if is nothing about you on the web.

Brands are not created overnight. They are created over time. They deliver credible results. They are noticed and spoken about. They are endorsed based on experience. Time-tested brands are even passed down from parents to children generation after generation. They engender a lasting loyalty.

If that is the power of brands, so can be the power of personal brands that we can create for ourselves. In fact, to survive in the competitive world, a personal brand is an absolute must. We build our brand internally within our organisation by contributing significantly at work, becoming known for our knowledge and sharing that knowledge with colleagues.

Externally, we establish and enhance our brand by making right presence and noise at the appropriate forums. Speaking at leading seminars and conferences and contributing articles to the relevant technology and management media adds to the brand building. Your Google Quotient will depend on your digital branding.

The importance of building a personal brand cannot be overemphasised . Many books have emphasised the need to systematically build a brand for ourselves. Brand connotes many things we readily recognise. Key attributes of a well known brand include the following:

It stands for quality and cannot be substituted easily. It commands a premium price in the market place and generates a sense of pride for the owner / buyer. It gets instant recognition, carries dependability, communicates value, enjoys credibility and visibility and also generates loyalty over time.

What holds good for a premium product brand holds good for individuals too. Brand communicates both credibility and visibility. Those with a personal brand are highly valued, respected and nurtured by the organisations. With your personal brand, you are not another employee in your company.

You are perhaps familiar with the intelligence quotient (IQ), emotional intelligence quotient (EQ) & spiritual quotient (SQ) and you may have been measuring yourself on these! Welcome to the new age quotient you will be measured by and call this Google Quotient !

Your future depends on your GQ score as authors of recently released book (Career Distinction - Stand out by Building Your Brand), William Arruda and Kirsten Dixson point out. Simply put, Google Quotient involves a bit of ego-surfing that most of us probably are familiar with. It refers to the number of relevant hits you would accomplish if you did a google search with your name!

Vint Cerf, the ‘father’ of Internet has warned that the Web will run out of IP addresses by 2010, saying the Web does not have enough unique codes that allow computers to communicate with each other.

Cerf said when the internet protocol addresses run out, the connectivity of the Internet will be damaged and many computers will be unable to go online.

“This is like the Internet running out of telephone numbers and with no new numbers, you can’t have more subscribers,” Cerf was quoted as saying by the Daily Telegraph on Thursday.

The computer scientists, who helped invent the system, called for early preparations to switch addresses to a new system. He underlined that the Web does not have enough unique codes that allow system to communicate with each other.

When the Internet was developed in 1977 there were 4.2 billion addresses available under the Internet Protocol version four (IPv4) system.

According to the report in the British daily, each of the IPv4 addresses has a series of 32 binary numbers, but with the surge of broadband globally, it is estimated that these addresses will run out by 2010.

A new system called IPv6 has been ready for a decade and is already used in Japan to connect thousands of earthquake sensors through a computer system that sends automatic alerts to television programmes and turns traffic lights red, the report said.

IPv6 addresses are 128 bits long.

By HILARY WALDMAN And ARIELLE LEVIN BECKER | Courant Staff Writers

September 10, 2008

 http://news.icrossing.com

Copyright (C) 2008 PR Newswire. All rights reserved