Spotlight on Attribution 360, part of the Google Analytics 360 Suite

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Looking at marketing performance one channel at a time no longer makes sense. In today’s complex, micro-moment, cross-screen landscape, the lines between marketing efforts are blurred. Traditional marketing and digital marketing overlap, with investments online delivering results offline, and vice versa. Google Analytics 360 Suite – built for enterprise. Understand your customers by bringing all […]

Gain New Insights with Google Analytics User Explorer Reporting

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A new set of reports in Google Analytics lets you perform analysis of anonymized individual interactions with your websites and apps. User Explorer utilizes existing anonymous Google Analytics data to deliver incremental insights that marketers need to improve and optimize their sites and apps. The feature is now available in the Audience section of Google […]