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Let’s pretend that I’m from a competitor who is buying the same trademarked keyword that your department owns. Despite a polite email, I have refused to stop bidding on your trademarked term. What steps do you take?
1 Answer I 5 View
September 20, 2011
I am advertising for “red widgets” but I’m concerned about the increase in costs. What should I do?
1 Answer I 4 View
Our company has 5 million keywords. How will you manage an account this size?
Our company brand is called “red widgets.” However, we also rank first organically for our brand “red widgets.” What PPC strategy would you propose for the keyword “red widgets” and why?
What is ‘Quality Score’ and how is it calculated?
1 Answer I 3 View
What is Google’s Quality Score and what role does it play in ranking?
1 Answer I 8 View
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