About Me

srinivas-katam

Srinivas Katam
+91-9826950510
Srinu.vasu04@gmail.com
Srinivaskatam1980@gmail.com
www.srinivaskatam.com

Digital Marketing Consultant and Analytics Expert with 10+ years of industry experience in India. Extensive experience in SEO, SEM, Social Media, Web Analytics, Web Development, Email Marketing, Affiliate Marketing and Brand Consulting.


Present Address: 131, Ganeshpuri, Khajrana, Indore, Madhya Pradesh – 452016

Permanent Address:  Vi: Ankushapur, Post & Mandal: Tekumatla, Dist: Bhupalpally, State: Telanagana – 506356

PERSONAL SUMMARY

An outstanding individual who is passionate about web technologies and the search industry. Experienced Marketing Manager with 13+ years’ international experience leading global digital strategy and implementation of complex, enterprise-level digital projects in global B2B environments.

My focus is on Digital Inbound marketing tactics and strategies including:

Project Management, Digital Marketing Strategy, SEO/SEM, Web Analytics, E-commerce optimization, Social Media Marketing, Blogging & Content Marketing, Analytics, A/B Split Testing & Conversion rate optimization, Web Usability Enhancement, Affiliate Marketing, Mobile, App Store Optimization (ASO), Paid Media, Email Marketing, Business Analysis, Lead Generation, Marketing Promotion, B2B / B2C Portal Optimization, Blog Optimization, Article Optimization, Social Book Marking, Classified Posting, content marketing and more.

Digital Marketing Tools Relevant To My Work:

  • Google Analytics, AdWords, BrightEdge, Raven Tools, Webpositin Gold, Yext, Neustar Localeze, JIRA Software, Quickbase, Call Tracking Software, SEM Rush, Klipfolio.
  • QuickBase: (Project Management, CRM, Customer Service & HR)
  • JIRA Software – Project Management

 Below is the link to my Google Adwords Certification.
https://www.google.co.in/partners/#i_profile;idtf=107953856056845159116;

or

Adwords Search Certification Pdf
Adwords Mobile Certification Pdf

CAREER HISTORY

Digital Marketing Lead 

Gate6: (Gatesix Technologies India Pvt Ltd.)– Indore

Responsibilities include managing Digital marketing team, search engine optimization, online advertising, advising on email marketing, developing and managing enterprise-wide online marketing programs for search engine marketing, and blogging.

  • Overall Handled Internet Marketing Strategy with primary focus on SEO.
  • Times to time SEO Refinements are executed as per latest SEO techniques for optimal SEO performance.
  • SEO implementation: Website analysis, onsite and offsite optimization including dynamic page optimization. Identify keywords (as per website content) to get more traffic to websites through search engines.
  • Implement all SEO and SEM campaigns for clients.
  • Performed analysis on 150+ websites utilizing Google Analytics to improve traffic
  • Developed, tracked and improved landing pages
  • Monitoring social media channels for trends and opportunities.
  • Gathered metrics on campaign and collateral material for search optimization
  • Building meaningful relationships with third parties.
  • Using analytical tools to draw conclusions from statistics.
  • Planning and executing web, email and social media advertising campaigns.
  • Constantly looking at ways to improve performance and increase revenue.
  • Uploading website content using content management systems.
  • Executing e-mail marketing programs.
  • Created effective content strategy with high engagement and user retention rate.
  • Established a social media KPI (Key Performance Indicators) metrics to determine the ROI of efforts.
  • Created social paid strategy, which included high performing campaigns with 5% CTR.
  • Worked closely with various internal teams (developers, Designers, etc.) and external teams
  • Provide regular reporting and recommendations to clients based on search traffic & paid campaigns results.

Full list of Projects I have worked on

  • www.gate6.com (Its company website)
  • healthcare.gate6.com (company website)
  • www.factorydirectmodels.com
  • www.autoplates.com
  • www.arizonasunsupply.com
  • www.hatclub.com
  • www.showmeagain.com
  • www.amcheck.com
  • www.kinematicsmfg.com
  • www.abcomllc.com
  • www.drobo.com
  • www.sexhelp.com
  • www.iitap.com
  • www.recoveryzone.com
  • www.showmeagain.com
  • www.infoarmor.com
  • www.myprivacyarmor.com
  • www.pfsgo.com
  • www.poolagency.com
  • petersenjohnson.com
  • www.beamzbyflo.com
  • www.bwsi.com
  • www.dfdg.com
  • www.drobo.com
  • www.drzamani.com
  • www.fairfieldinnflagstaff.com
  • www.hiflagstaff.com
  • www.highway85creative.com
  • www.imagetag.com
  • www.incentivelogic.com
  • www.innoftempe.com
  • www.inshapeclubs.com
  • www.interfab.com
  • www.kwiktag.com
  • www.loftinequip.com
  • www.lqpalestine.com
  • www.nonrevcheckin.com
  • www.playerstowel.com
  • www.pouchpop.com
  • www.premiercoachworks.com
  • www.puptimize.com
  • www.relumination.com
  • www.robbietanks.com
  • www.rockstarsofaz.com
  • www.sportsstation1.com
  • crescentcrown.com
  • bluume.com

Vyas Infotech (Ahmedabad) SEO – July 2005 – May 2006 (10 Months)

Search Engine Optimization: Evaluated and tested existing site’s content, layout, server infrastructure; Keyword Market Research on targeted markets searching habits. Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns. Used ethical/white-hat Search Engine Optimization techniques to produce solid high rankings for numerous keywords.

Duties:

  • Translating clients’ goals and objectives into actionable and measurable marketing programs.
  • Review website and Identifying key areas for improvement.
  • Providing support to other production team members.
  • Managing Google AdWords campaigns.
  • Defining campaign goals.
  • Creating an inbound and outbound marketing strategy.
  • Conducting keyword research.
  • Driving new marketing sales.
  • Making recommendations to senior management.
  • Managing key external and internal partnerships.

 

 

 KEY SKILLS AND COMPETENCIES

Professional

  • Able to operate in a startup atmosphere.
  • Remaining calm and focused in stressful situations.
  • Capable of managing multiple projects simultaneously.
  • Good at building effective interpersonal relationships.

Personal

  • Always looking for ways to enhance personal expertise.
  • Ability to influence cross-functional teams.
  • A team player and be able to work with other departments.

ACADEMIC QUALIFICATIONS

Post graduate (Distance Education):  –  MCA – 2005

Graduate : – Bachelor of Science – 2002

College – Board of Intermediate 1996 – 1998

School –  SSC – 1995 – 1996

Languages: Telugu, Hindi and English