Digital Marketing Manager with 12+ years of industry experience in India. Extensive experience in SEO, SEM, Social Media, Web Analytics, Web Development, Email Marketing, Affiliate Marketing and Brand Consulting.
Present Address: 5-36/1, Shanti Nagar Colony, Hydershahkote, Suncity. Hyderabad State: Telangana
As a Digital Marketing Manager, I have 12+ years of experience as a result-oriented Digital Marketer. Strong experience in Digital marketing best practices, with a key focus on SEO, SEM, Email marketing, Content marketing, Social Media Marketing, E-commerce optimization, A/B Split Testing & Conversion rate optimization, Affiliate Marketing, Email Marketing, Web design and User experience. Extensive working experience with the following or similar tools/technologies: Ahrefs, Moz Tools, Ad Serving Platforms, Google Analytics, Google Search Console, Content Management systems like WordPress. Motivate the team and get the best out of the team. Effectively communicate with all levels of the organization. Strong analytical and data-driven thinking, ability to analyze/interpret data, proactively make recommendations, manage budgets and successfully implement plans.
As a Digital Marketing Manager, I have to design strategy, implement, track and optimize efforts to generating leads both organically and through paid campaigns.
- Establish the company’s digital Marketing vision and strategy
- Understanding client requirements and delivering in time regardless of time zone
- Brainstorm new and creative growth strategies
- Create Digital Marketing Strategy
- Plan and execute all web, SEO/SEM, PPC, marketing database, email, social media and display advertising campaigns
- Deep SEO technical recommendations at the time of website development
- Understanding and designing SEO strategy for increasing the traffic, designing month on month plan to execute the SEO targets
- Monitor and evaluate search results and search performance across the major search channels
- Execute search engine optimization tactics, including ongoing evaluation of keywords, content, campaign performance tracking, and link building.
- On-page activities such as Meta tag optimization, content creation & amplification, interlinking, CTAs, keyword and LSI optimization, Image optimization, Duplicate content checks, sitemaps, and robots creations.
- Execute off-page activities like content syndication, backlink outreach, anchor text optimization, backlink clean-up
- In-depth knowledge in regards to website design, UI optimization, landing page creation and CTA placements.
- Increase website traffic, improve search rankings
- Maintain digital media calendar
- Content and Inbound Marketing
- Content marketing – creating, publishing and distributing content for a targeted audience online.
- Increase blog reads, whitepaper and resource downloads via website
- Schedule campaigns and Running Paid Campaigns on Search Engines (SEM)
- Expertise in online advertising on various social media and search channels including Google Adwords, Facebook ads, Twitter ads, LinkedIn ads, and YouTube ads.
- Design, build and maintain our social media presence
- Identify trends and insights, and optimize spend and performance based on the insights
- Social Media Marketing, Increase reach and impressions, Manage, engage, moderate, and analyze social media profiles, including Facebook, Twitter, LinkedIn, Google, Pinterest, Instagram, and others.
- Lead gen via Website, PPC, Email Campaigns, Social Media and Media Outreach
- Continually evaluate and improve effectiveness of campaigns through keyword ranking, geo-targeting, conversion rates, search engine referrals, site traffic and backlinks
- Conversion optimization – Enhancing conversion by constantly testing and making changes. (A/B Testing)
- Landing page optimization – Enhancing landing page by constantly testing and making changes. (A/B Testing)
- Identify trends, Measure, generate, and present analytics for higher management to help them understand the performance of digital marketing activity and ROI Tracking.
- Create monthly reports of the digital marketing efforts. Manage, track and report on the performance of all Digital metrics.
- Motivating team members
- Collaborate with internal teams to create landing pages and optimize user experience
- Up-to-date with the latest trends and best practices in online marketing and measurement
- SEO & PPC related tools: Google AdWords, Google Analytics, Google Search Console, Google Trends, BrightEdge, Raven Tools, Webpositin Gold, Yext, Neustar Localeze, Call Tracking Software, SEM Rush, ahrefs, Buzzsumo, Ubersuggest, Klipfolio,
- Social media Tools: Social media marketing & scheduling tools Buffer, Hootsuite
- QuickBase: (Project Management, CRM, Customer Service & HR)
- JIRA Software – Project Management Software
- Good Working experience with Ms Office(Excel, PowerPoint, and Word )
- Working experience in web design and CMS (Joomla, WordPress, Drupal, Kentico, and others )
Digital Marketing Manager at Attitude Plus. (May 2017 to present)
Being a Digital Marketing Manager at Attitude Plus, I have designed complete Digital Marketing plan to reach into the Global Market. With my expertise in Digital Marketing, I have chosen most effective ways of promoting the website with the use of various Digital Marketing Methodologies like Search Engine Optimization, Social Media Marketing, Blog Marketing, e-Mail Marketing while Analyzing and optimizing the effectiveness of each channel.
- I Do Initial Analysis of a site and create proposals for my clients. Plan a strategy for every project and divide work among my teammates. I also work on reporting to clients on monthly basis.
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
- In-depth knowledge of Search Engine Optimisation strategies and tactics
- Ability to integrate multiple data sources into meaning insights and actionable recommendations
- Constantly looking for ways to improve performance and increase leads.
- Tracking Analytics and making improvements to the website.
- Responsible for creating and executing social media strategy, which will include social content marketing & social media.
- Managing online paid campaigns to raise brand awareness.
- Budgeting the online advertising platforms like Google AdWords, Facebook run and maintain PPC campaigns.
- Performing SMM activates like LinkedIn marketing, Facebook Marketing to improve leads Brand awareness.
- Provide regular reporting and recommendations to clients based on search
Social Media Clients (Including paid campaigns):
- Open Minds – A Birla School, Kollur, Hyderabad https://www.facebook.com/OpenMindsSchoolHyderabad
- Airlive Bar: https://www.facebook.com/airlivehyd
- MRP Divine Bar: https://www.facebook.com/mrpthedivebar
- Air Café Lounge: https://www.facebook.com/airHyderabad
- Bready (Nanda Foods) https://www.facebook.com/nandafoodsindia
- Punjab Grill Restaurant Jubli Hills, Hyderabad: https://www.facebook.com/punjabgrill.hyderabad
- The Tatva Restaurant Jubli Hills, Hyderabad: https://www.facebook.com/thetatva
- Miss Hyderabad: https://www.facebook.com/misshyderbad
- Open Minds – A Birla School, Kollur, Hyderabad http://www.openminds-hyderabad.com
- Bready (Nanda Foods) http://www.nandafoods.com
- Sree Srinivasa Constructions: http://www.srisreenivasa.com
- Platinum county: http://www.platinumcounty.com
Worked as a Digital Marketing consultant (September 2016 – April 2017)
Info Centroid Software Pvt Ltd
Handling digital Marketing stuff which includes SEO, Social Media Marketing, Brand Marketing and advertising. Develop objectives, plans, and goals for Digital channels including SEM, social media advertising, mobile, and affiliate while executing against these plans with measurable results.
- Develop and implement social media strategy to attract and engage future customers on Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media platforms.
- Assuring proper implementation of different digital marketing tools and techniques such as SEO, SMO, PPC, email marketing etc.
- Develops dashboard reporting for all Client project activity and other analytic requests. Tracks and reports website analytics on weekly basis.
- Drive the strategy and overall execution of integrated Social Media distribution and content programs which drives quality traffic to the company.
- Coordinated with team members and ensured successful online and offline marketing campaigns.
- Make strategic recommendations relating to audience acquisition and engagement through online media.
Worked on following websites:
Digital Marketing Lead (July 2006 – September 2016)
Gatesix Technologies India Pvt Ltd.– Indore (Madhya Pradesh)
Responsibilities include managing Digital marketing team, search engine optimization, PPC, Google Analytics, email marketing, developing and managing enterprise-wide online marketing programs for search engine marketing, and blogging.
- Overall Handled Internet Marketing Strategy with the primary focus on SEO.
- Times to time SEO Refinements are executed as per latest SEO techniques for optimal SEO performance.
- SEO implementation: Website analysis, onsite and offsite optimization including dynamic page optimization. Identify keywords (as per website content) to get more traffic to websites through search engines.
- Performed analysis on websites utilizing Google Analytics to improve traffic
- Monitored social media channels for trends and opportunities.
- Gathered metrics on campaign and collateral material for search optimization
- Planning and executing SEO, PPC, email and social media advertising campaigns for clients.
- Uploading website content using content management systems.
- Worked closely with various internal teams (Copy Writers, Designers, and developers) and external teams
- Constantly looking for ways to improve performance and increase revenue.
- Provide regular reporting and recommendations to clients based on search traffic & paid campaigns results.
List of Few Projects
- www.gate6.com (Its company website)
- healthcare.gate6.com (company website)
- www.myleastprice.com (company cash back offers website)
Search Engine Optimizer – July 2005 – May 2006 (10 Months)
Vyas Infotech (Ahmedabad, Gujarat)
Search Engine Optimization: Evaluated and tested existing site’s content, layout, server infrastructure; Keyword Market Research on targeted markets searching habits. Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns.
- Translating clients’ goals and objectives into actionable and measurable marketing programs.
- Review website and Identifying key areas for improvement.
- Creating an inbound and outbound marketing strategy.
- Conducting keyword research.
- Making recommendations to senior management.
KEY SKILLS AND COMPETENCIES
- Able to operate in a startup atmosphere.
- Remaining calm and focused in stressful situations.
- Capable of managing multiple projects simultaneously.
- Good at building effective interpersonal relationships.
- Always looking for ways to enhance personal expertise.
- Ability to influence cross-functional teams.
- A team player and be able to work with other departments.
Postgraduate (Distance Education): – MCA – 2005
Graduate: – Bachelor of Science – 2002
College – Board of Intermediate 1996 – 1998
School – SSC – 1995 – 1996
S/o Rajaiah Katam
Permanent Address: Vi: Ankushapur,
Post& Mandal: Tekumatla,
Dist: Jayashankar Bhupalpally,
State: Telangana – 506356
Date of Birth: 19/05/1980
Languages: Telugu, English, and Hindi
I hereby declare that the above information is correct to the best of my knowledge and belief.