About Me

srinivas-katam

Srinivas Katam
+91-9826950510
Srinu.vasu04@gmail.com
Srinivaskatam1980@gmail.com
www.srinivaskatam.com

Digital Marketing Consultant and Analytics Expert with 13+ years of industry experience in India. Extensive experience in SEO, SEM, Social Media, Web Analytics, Web Development, Email Marketing, Affiliate Marketing and Brand Consulting.


Affordable SEO Packages

Present Address: 131, Ganeshpuri, Khajrana, Indore, Madhya Pradesh – 452016

Permanent Address:  Vi: Ankushapur, Post: Tekumatla, Mandal: Chityal, Dist: Warangal, State: Telanagana – 506356

PERSONAL SUMMARY

An outstanding individual who is passionate about web technologies and the search industry. Experienced Marketing Manager with 13+ years’ international experience leading global digital strategy and implementation of complex, enterprise-level digital projects in global B2B environments.

My focus is on Digital Inbound marketing tactics and strategies including:

Project Management, Digital Marketing Strategy, SEO/SEM, Web Analytics, E-commerce optimization, Social Media Marketing, Blogging & Content Marketing, Analytics, A/B Split Testing & Conversion rate optimization, Web Usability Enhancement, Affiliate Marketing, Mobile, App Store Optimization (ASO), Paid Media, Email Marketing, Business Analysis, Lead Generation, Marketing Promotion, B2B / B2C Portal Optimization, Blog Optimization, Article Optimization, Social Book Marking, Classified Posting, content marketing and more.

Digital Marketing Tools Relevant To My Work:

  • Google Analytics, AdWords, BrightEdge, Raven Tools, Webpositin Gold, Yext, Neustar Localeze, JIRA Software, Quickbase, Call Tracking Software, SEM Rush, Klipfolio.

 Below is the link to my Google Adwords Certification.
https://www.google.co.in/partners/#i_profile;idtf=107953856056845159116;

or

Adwords Search Certification Pdf
Adwords Mobile Certification Pdf

CAREER HISTORY

Digital Marketing Lead (2015 – 2016) – 1 year 9 months

Gatesix Technologies India Pvt Ltd.– Indore

Managed Gatesix Technologies digital properties including the website www.gate6.com and blog.gate6.com blog, and social media presence, including LinkedIn, Facebook, Twitter, Yelp and others

  • Developing organizational capability, and competence, in digital.
  • Work closely with executive stakeholders on digital strategy development, governance, operations and performance reviews
  • Leading teams managing all aspects of global digital operations: digital marketing, social media, digital development (website platform and mobile apps), analytics, content strategy, interface design and usability, online brand protection, domain portfolio management, new gTLD
  • Driving large-scale, direct-response customer acquisition initiatives.
  • Giving expert media planning and buying advice to colleagues.
  • Ensuring that all marketing activity is in line with corporate guidelines, local legislation and data protection laws.
  • Building meaningful relationships with third parties.
  • Using quality content and technical optimization to drive SEO.
  • Ensuring targeted segmentation of the company’s customer database.
  • Managing high volumes of traffic to the company website.
  • Using analytical tools to draw conclusions from statistics.
  • Planning and executing web, email and social media advertising campaigns.
  • Constantly looking at ways to improve performance and increase revenue.
  • Keeping an eye on any emerging technologies
  • Uploading website content using content management systems.
  • Executing e-mail marketing programs.
  • Guided marketing staff on a Twitter content sharing schedule that resulted in a 50% increase in follower count
  • Spearheaded a gate6.com redevelopment project that introduced a responsive platform decreasing page load.
  • Introduced scheduled targeted email marketing programs
  • Initiated focus on conversion rates and introduced a post-click marketing platform increasing on-page conversion
  • YOY results for gate6.com: increase in visits by 55%, new visitors by 81% and visits originating from organic
  • YOY results for blog.gate6.com: increase in visits by 7%, new visitors by 20% and visits originating from organic
  • Created effective content strategy with high engagement and user retention rate.
  • Established a social media KPI (Key Performance Indicators) metrics to determine the ROI of efforts.
  • Created social paid strategy, which included high performing campaigns with 5% CTR.
  • Launched a user generated campaign that received almost 200 entries on its first day.
  • Worked closely with various internal teams (developers, PR, etc.) and external teams
  • Provide regular reporting and recommendations to clients based on search traffic & paid campaigns results.

Full list of Projects I have worked on

  • www.gate6.com (Its company website)
  • healthcare.gate6.com (company website)
  • www.factorydirectmodels.com
  • www.autoplates.com
  • www.arizonasunsupply.com
  • www.hatclub.com
  • www.showmeagain.com
  • www.amcheck.com
  • www.kinematicsmfg.com
  • www.abcomllc.com
  • www.drobo.com
  • www.sexhelp.com
  • www.iitap.com
  • www.recoveryzone.com
  • www.showmeagain.com
  • www.infoarmor.com
  • www.myprivacyarmor.com
  • www.pfsgo.com
  • www.poolagency.com
  • petersenjohnson.com
  • www.beamzbyflo.com
  • www.bwsi.com
  • www.dfdg.com
  • www.drobo.com
  • www.drzamani.com
  • www.fairfieldinnflagstaff.com
  • www.hiflagstaff.com
  • www.highway85creative.com
  • www.imagetag.com
  • www.incentivelogic.com
  • www.innoftempe.com
  • www.inshapeclubs.com
  • www.interfab.com
  • www.kwiktag.com
  • www.loftinequip.com
  • www.lqpalestine.com
  • www.nonrevcheckin.com
  • www.playerstowel.com
  • www.pouchpop.com
  • www.premiercoachworks.com
  • www.puptimize.com
  • www.relumination.com
  • www.robbietanks.com
  • www.rockstarsofaz.com
  • www.sportsstation1.com
  • crescentcrown.com
  • bluume.com

Manager, Interactive Marketing  – September 2012 – January 2015 (2 years 5 months)

Gatesix Technologies India Pvt Ltd. Indore, India

 Responsibilities include managing team, online advertising, advising on email marketing, developing and managing enterprise-wide online marketing programs for search engine marketing, search engine optimization and blogging.

Oversaw websites, landing pages and marketing campaigns for the 150+ properties in the Arizona, US

  • Good interpersonal and talent management abilities
  • Strong communication and presentation skills
  • Implement all SEO and SEM campaigns for clients.
  • Performed analysis on 150+ websites utilizing Google Analytics to improve traffic
  • Developed, tracked and improved landing pages
  • Monitoring social media channels for trends and opportunities.
  • Gathered metrics on campaign and collateral material for search optimization
  • Coordinated the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Facebook promotions, outreach and marketing initiatives for an improved end-user experience
  • Led execution of strategic planning – facilitated strategic planning process to clearly articulate client companies’ vision, mission, value proposition, brand architecture and positioning

 

Lead Search Marketing Specialist  – July 2006 – September 2012 (6 years 3 months)

Gatesix Technologies India Pvt Ltd – Indore, India

Overall Handled Internet Marketing Strategy with primary focus on SEO. Times to time SEO Refinements are executed as per latest SEO techniques for optimal SEO performance.

SEO implementation: Website analysis, onsite and offsite optimization including dynamic page optimization. Identify keywords (as per website content) to get more traffic to websites through search engines.

  • Advocate Search Engine Friendly Web Design
  • SEO friendly URLs
  • Navigation & Internal linling Optimization
  • In-depth knowledge of Google Analytics.
  • Have in the past been involved in large web projects.
  • Strong project management skills.
  • Responsible for PPC Search campaign maintenance / performance for websites
  • Track record of ensuring that KPI’s are not only met but exceeded.
  • Analyze Metrics, track conversions and improvise them.

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SEO – July 2005 – June 2006 (1 year)

Vyas Infotech (Ahmedabad)

Search Engine Optimization: Evaluated and tested existing site’s content, layout, server infrastructure; Keyword Market Research on targeted markets searching habits. Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns. Used ethical/white-hat Search Engine Optimization techniques to produce solid high rankings for numerous keywords.

Duties:

  • Translating clients’ goals and objectives into actionable and measurable marketing programs.
  • Review website and Identifying key areas for improvement.
  • Providing support to other production team members.
  • Managing Google AdWords campaigns.
  • Defining campaign goals.
  • Creating an inbound and outbound marketing strategy.
  • Conducting keyword research.
  • Driving new marketing sales.
  • Making recommendations to senior management.
  • Managing key external and internal partnerships.

 

SEO – February 2005 – July 2005 (6 months)

Vision Studio (Hyderabad)

Search Engine Optimization: Evaluated and tested existing site’s content, layout, server infrastructure; Keyword Market Research on targeted markets searching habits. Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns. Used ethical/white-hat Search Engine Optimization techniques to produce solid high rankings for numerous keywords.

Developed and implemented very effective link building strategies for various clients’ websites. Including Directory submissions, Reciprocal Link exchange and Business Listing.

Link Exchange – 2004 – 2005 (1 year)

RST Web Solutions (Hyderabad)

Developed and implemented very effective link building strategies for various clients’ websites. Including Directory submissions, Reciprocal Link exchange and Business Listing.

Link exchange – February 2003 – July 2003 (6 months)

G.S. Concepts Pvt. Ltd (Hyderabad)

Developed and implemented very effective link building strategies for various clients’ websites. Including Directory submissions, Reciprocal Link exchange and Business Listing.

 KEY SKILLS AND COMPETENCIES

Professional

  • Able to operate in a startup atmosphere.
  • Remaining calm and focused in stressful situations.
  • Capable of managing multiple projects simultaneously.
  • Good at building effective interpersonal relationships.

Personal

  • Always looking for ways to enhance personal expertise.
  • Ability to influence cross-functional teams.
  • A team player and be able to work with other departments.

ACADEMIC QUALIFICATIONS

Post graduate  –  Master of Computer Applications (MCA)

Languages: Telugu, Hindi and English
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