Consumers that meet certain engagement criteria can become eligible for Bing Partner program benefits.
Bing Ads is increasing the Bing Partner Program to incorporate more benefits for more types of consumers in more markets.
The Bing Partner Program launched primarily as a program for resellers. Now technology providers and agencies that meet certain spend and certification criteria are eligible for the Bing Partner program.
Those who qualify to be a Bing Partner receive proper training, access to the newest Bing and Microsoft technology and APIs, marketing support, the use of a Bing Partner Program badge and addition in the Partner Directory.
Partners who meet a higher threshold of spend; engagement and certification over a period of time are designated as Elite Partners. Partners in this top tier gain access to exclusive events, in-person training, dedicated account management, industry research and vertical insights. Elite Partners can also now gain access to deeper engagements with Bing Ads engineering teams.
Currently available in the US, the Bing Partner Program launched in Australia on Tuesday. It will roll out to Singapore, India, Canada, Brazil and Bing Ads’ other European markets early next year. “Benefits may vary by geographical region to ensure we deliver the most locally relevant experience to our partners,” explained Stephen Sirich, general manager, marketing for search advertising at Microsoft, in a blog post announcing the program expansion.
Customers interested in the Bing Partner program can request about involvement by contacting their account representatives or via email.