For almost two years one important question has subject the SEO discussion: “When will Google update Penguin?” Today, finally Google announced that a Penguin 4.0 update. Penguin is now operating in real-time.
Google has officially confirmed on the Google webmaster blog that they’ve began rolling out the Penguin 4.0 real time algorithm. We saw signals yesterday that Google began testing Penguin 4.0, Google wouldn’t confirm if those signals were related to this Penguin 4.0 launch announcement this morning but nevertheless, we are live now with Penguin 4.0.
No Future Penguin Confirmations
Google officially announced that this is a real-time algorithm “we’re not going to comment on future refreshes.” By real time, Google means that as soon as Google recrawls and reindexes your pages, those signals will be immediately used in the new Penguin algorithm.