Google plans to penalize ‘overly optimized’ sites

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Google plans to penalize ‘overly optimized’ sites

20
Mar,2012

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A Google engineer says the company is rejiggering its search results so that sites with excessive optimization don’t trump sites with solid content.

Google is planning to penalize sites that overuse search-engine-optimization techniques, according to a report.

Barry Schwartz over at Search Engine Land hasposted an audio clip from a panel discussion at the recent South by Southwest confab, in which Google engineer Matt Cutts discusses the plans. More >>

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