Saavn (South Asian Audio Video Network), the favored music streaming service specializing in Bollywood, tollywood, Indian, devotional and regional South Asian music, has had a Facebook app since December. with the exception of maintainingup to now with the most recent within the world of Saavn, Facebook fans of the service will produce and hear playlists, discover and share music via Facebook’s News Feed, Ticker and Timeline.
The Facebook Saavn app will let users share and find out music via Twitter feeds. The Facebook integration is comparable to what Spotify additionally offers its users, and in keeping with a recent TechCrunch report, the social networking big is searching for such deals to induce a stronger hold on the quick growing Indian market. the corporate admitted it had been observing the country as a strategic growth space within the future.
A statement by Saavn explains the partnership: “We are serving to Facebook build native relevance in India through Indian music. Bollywood could be a cultural phenomena that connects all of India’s 30+ languages and religions.”
For Saavn, its stint as a Facebook Open Graph partner has been successful story. The music service had roughly 35,000 monthly active users before launching a Facebook app, variety that shot to 785,000 among four weeks. Daily new users of the Saavn Facebook application increased forty times within the same period, and have generated over 750 million Facebook story impressions. Nearly half of all the service’s newest registered members use Facebook Connect often|frequently.
According to Saavn, the worldwide service is accessible in 219 countries, and currently has 1.3 million users, based out of India, Indonesia, the Philippines, Turkey and also the U.S.