Google Is Testing Infinite Scroll Web Results

Google has confirmed that they are actually testing a way of getting infinite web search results.

As you can see, Google replaced the paging feature on the bottom where it says “Gooooogle” and put a link that says “show more results.” When you click to load an additional set of search results directly below the first set of results.

A Google spokesperson confirmed this test by saying: “Google is constantly experimenting with new features.”

Google has previously denied an infinite displacement test in November last year, blaming an extension of Chrome. However, this new test seems to be the real thing.

Will this last, I’m not sure, but we do know that Google has infinite scroll in image search.

Here is a picture:

Srinivas Katam

Do you need help growing your business? Srinivas Katam is a Digital Marketing Strategist and Consultant with over 200 successful SEO and Social Media client engagements completed. I’ve worked with brands across the world as a digital marketing consultant to deliver revenue growth from content-focused inbound marketing campaigns. He is an Innovative Marketer who specializes in digital marketing, specifically in social media, SEO and online strategy.

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