Amazon led online retailers with 282.2 million visitors that month out of a total Internet audience of 1.4 billion, comScore estimates. That’s a 27% jump from June 2010, when Amazon got 221.8 million visitors — which was 17.7% of all Internet users. In the new report, Amazon was followed by eBay with 223.5 million, or 16.2% of all Internet users. China’s Alibaba.com got 156.8 million (11.8%).
The report also found that Amazon has an impressive global reach. Just 35.4% of its visitors came from North America in June. Europe was Amazon’s number two market with 31.8% and Asia Pacific produced 24.1%. In contrast, 83.4% of Walmart.com’s visitors came from North America.
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