Siliconindia is organizing the Marketing Symposium on 4th Feb in Bangalore. This conference will explore major marketing challenges, impact of technology on communication with target audiences – current and prospective, low cost with major results, managing increasingly complex customer touch points and maintaining marketing superiority.
Marketing Symposium is an exceptional event which assists marketers to approach National and International Marketing challenges with fresh thinking.
The event objective is to bring together the marketing leaders, professionals and practitioners at the single platform to explore effective marketing methods and Strategies. This conference will address different marketing & branding topics in both consumer and business-to-business contexts, including high technology products, services, and manufactured goods.
Confirmed Speakers include:
Kaushal Veluri, Director – Marketing, India & ASEAN, Citrix
Nimish Vohra, Vice President of India Operations, Regalix
Krishna Kumar, VC, Reliance Communications
Rahul Arya , Director, Marketing & technology  Sales, Cadence Design Systems
Rajesh Dembla, VP Global, Justdial
Prakash Bagri , Director of Marketing, Intel Corporation
Ramakrishnan K, President Marketing , Café Coffee Day
Mukund Arora, Corporate Marketing, HCL Technologies
WHEN: February 4th, 2011 (Friday)
TIME: 8.30 AM to 5 PM
WHERE: Nimhans Convention Centre, Near Diary Circle, Bangalore – 560029
Join us in this unique one-day highly interactive program where you are guaranteed to walk away with improved strategies, tactics and an arsenal of ideas focused on dramatically improving your marketing effectiveness as a manager, a leader and a contributor. Please find the agenda attached below.
Registration for this game-changing Symposium is by invitation only. Attendance is limited to maintain an intimate setting and foster dialogue among all participants.
Register at : http://www.siliconindia.com/events/siliconindia_events/index.php?eid=MARKETINGSYMPOSIUMBangalore  and complete the short form . We will review your submission and let you know.

There will be a registration fee of Rs 500 only.

This is towards: Access to Sessions, Tea/ Coffee & Refreshments and Lunch.

This is a “must-attend” event for all marketing professionals.  It is time to make the decision to invest in your future!

Agenda

08.30AM – 09.30AM: Registration

09.30AM – 10.00AM: Inaugural Keynote

10.00AM – 10.30AM: Session 1
Go Green Marketing – Sustainable Future

10.30AM – 11.00AM: Session 2
How Marketers can be winners in competitive edge?

11.00AM – 11.25AM: Morning Break
A chance to meet up with your friends and have a cup of coffee on the house!

11.30AM – 12.00PM: Session 3
Interactive advertising trends 2011

12.00PM – 12.30PM: Session 4 :Mobile Marketing

  • What are the key drivers behind mobile marketing?
  • Large scale integrated mobile campaigns utilising SMS, iPhone, Android apps, streaming video, and Please call Me’s
  • Practical approach to mobile campaign implementation and strategy development
  • Mobile Marketing to rev up Profits & leverage your brand values
  • Secret of successful Mobile marketing campaign
  • Creating and enabling multiple interactive touchpoints with consumers

12.30PM – 01.00PM: Session 5
Social Media Marketing: How to make it successful?

01.00PM – 02.00PM: Lunch
Break for lunch on the house and a chance to catch up with each other!

02.00PM – 02.30PM: Session 6
search engine optimization, search engine marketing, online advertising: Determining Search Traffic Opportunity

02.30PM – 03.00PM: Session 7
Content Marketing: Be brief. Be complete. Be Enticing

03.00PM – 03.30PM: Session 8
SME Marketing: Emerging Trends for Marketing Opportunities

  • Importance of marketing mix
  • Market research to know about your competitors
  • New tools & trends for business growth
  • Effective marketing in limited budget
  • Innovative strategies for creating repeat customers & greater ROI
  • eMarketing & Digital CRM.

03.30PM – 04.00PM: Afternoon Break
Some time out for you to grab another coffee and a well earned rest.

04.00PM – 04.30PM: Session 9
Product Solutions

  • Position and brand a company or product
  • Manage a product launch successfully
  • Assess growth opportunities and enter the correct market segment
  • Use voice of the customer and whole product tools to increase product value to customers
  • Create a value-based pricing strategy
  • Address price erosion situations

04.30PM – 05.00PM: Session 10
Using the Network for Business Success

05.00PM Conclusion

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