Search Marketing Summit India

Search Marketing Summit India Agenda

Day 1   Sessions

8:30- 9:00 AM             Akshaya Patra Introduction

9:05 – 9:40 AM            DAY 1 KEYNOTE

SEO for the CEO: A C-level Look at the Elements of Search Marketing

Gillian Muessig, President & Co-founder of SEOmoz

09:45-10:25 AM          Local, Social, Mobile- The Power Triumvirate of 2011

How to Leverage These Tactics to Build A Marketing Juggernaut

10:30-10:45 AM          Break

10:45 – 11:25 AM        Introduction to Social Commerce

11:30 – 12:10 PM        Analytics 101

Understanding KPIs and Metrics

How to Leverage Analytics for Business Survival & Growth

12:05 – 1:15 PM          “Birds of Feather” Networking Lunch with Speakers

1:15 PM – 2:30 PM      The Great Bollywood Link Building Ninja Training Session Keyword Research & Link Building 2.0

2:30 PM – 3:15 PM      In-house Search Marketing Mix & Budgeting Issues

Traditional Marketing + SEO = More Than the Sum of It’s Parts

3:35-4:15 PM       Meet the Sponsors

4:15 – 4:30 PM            Break

4:35- 5:15 PM Social Media In Action – Indian Case Studies

5:20-6:00 PM Affiliate Marketing

Build Your Own Affiliate Marketing Business:

They Are the Marketing Agencies of the Future

Day 2   Sessions

8:30- 9:00 AM Small Business Search Marketing Tactics

9:05 – 9:40 AM            DAY 2 KEYNOTE:

Search Marketing Entrepreneurship: Your Opportunity in India Today

9:45 – 10:25 AM          A Gourmet Meal of Search Marketing Tips

10:30-10:45 AM          Break

10:45 – 11:25 AM        Technical SEO Issues

On page optimization, site architecture, content management,internal link structures, url generation, and more

11:30 – 12:10 PM        Integrated Social Media Strategies Online, Offline, Game Theory, & Social Commerce

12:05 – 1:15 PM          “Birds of Feather” Networking Lunch with Speakers

1:15 PM – 2:30 PM      LDA: Content Development & Topic Modeling

The Art of Writing for Both Search Bots and Readers

2:30 PM – 3:15 PM      Content Development Best Practices and Strategies Future of Content

3:35-4:15 PM                 Facebook Advertising – Setup, Ad Writing, Bid Strategy

4:15 – 4:30 PM            Break

4:35- 5:15 PM             SEOmoz Chai & Cookies Keynote Panel Discussion

Enjoy an afternoon snack and join the conversation!


Gillian Muessig, President and Co-Founder of SEOmoz, USA.

Ian McAnerin, Founder & CEO of McAnerin international Inc.

John Barron, Internet Marketing Director, Gravity Free.

Eric Weaver, Digital marketer and social media speaker

Suhas Gopinath is the CEO and president of Globals Inc

Mani Karthik is Director of Social Media & Online Marketing

Ashwin Ramesh founder OrganicApex

Kiruba Shankar CEO of Business Blogging

Suresh Babu founder of Web Marketing Academy

Search Marketing Summit 2011 Venue

Search Marketing Summit India

February 2nd and 3rd, 2011

Hotel Chancery Pavilion, Residency Road, Bangalore

General Admission Rs 3750 each

This investment will give you access to the conference on a first come, first seated basis.

Proceeds from Search Marketing Summit India 2011 will go to the Akshaya Patra Foundation and will be used to feed underprivileged children in India!

Pay only Rs 3250 (Including Lunch and Snacks) each when you purchase in a group of 3 or more or call Suresh 9731388721 for group rates

Early Bird Offer – Rs 3250 each Save Rs 500 by booking now

Students Special Rates Available: Call Suresh 9731388721 for student rates Email:

Cancellation Policy

If you are unable to attend, tickets may be transferred to another person or to a future event.

Srinivas Katam

Do you need help growing your business? Srinivas Katam is a Digital Marketing Strategist and Consultant with over 200 successful SEO and Social Media client engagements completed. I’ve worked with brands across the world as a digital marketing consultant to deliver revenue growth from content-focused inbound marketing campaigns. He is an Innovative Marketer who specializes in digital marketing, specifically in social media, SEO and online strategy.

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