I am managing google analytics accounts since long time. Now I am interested take the google analytics certification. However I was completed google analytics conversion university video tutorial & I made the following notes when watching the Google Conversion University slides: http://www.google.com/support/conversionuniversity/?hl=en

 Introduction to Google Analytics: What you’ll learn

In this lesson, you will learn:

• What Google Analytics can do for your business or website?
• How Google Analytics works
• How often your data is updated and how Google stores it
• How to set your Data Sharing preferences

Interface Navigation: What you’ll learn

In this lesson, you will learn:

• How to set date ranges and comparison date ranges
• How to graph data by day, week, and month
• How to compare multiple metrics on graphs
• About the user interface options for exporting data
• How to email reports to others
• How to navigate between report detail levels
• How to use the report views
• How to quickly segment and sort data in reports

Installing the Google Analytics Tracking Code: What you’ll learn

In this lesson, you will learn:

• How to create a new account
• Where to place the Google Analytics Tracking Code
• About website setups that require customization
• How to verify installation

Interpreting Reports

Guidelines: What you’ll learn

In this lesson, you will learn:

• Best practices for analyzing data
• How to analyze data trends
• How to use the data visualizations in Google Analytics

Pageviews, Visits, and Visitors: What you’ll learn

In this lesson, you will learn:

• Where to find Pageviews, Visits, and Visitors metrics
• How Pageviews, Visits, and Visitors are calculated
• The difference between Pageviews and Unique Pageviews
• The difference between Absolute Unique Visitors and New vs. Returning Visitors

Time Metrics: What you’ll learn

In this lesson, you will learn:

• How Time on Page and Time on Site are calculated
• How Avg. Time on Page and Avg. Time on Site are calculated
• About the Length of Visit report

Traffic Sources: What you’ll learn

In this lesson, you will learn:

• About the different kinds of traffic sources
• How to identify quality traffic
• How to identify revenue and conversion drivers
• What kinds of information to look for in keyword reports
• How campaign attribution works in Google Analytics

Content Reports: What you’ll learn

In this lesson, you will learn:

• How to use and interpret the Top Content, Content by Title, and Content Drilldown reports
• How to use the Top Landing Pages report
• How to use and interpret the Navigation Summary report
• How to use and interpret the Entrance Paths report

Fundamentals

Profiles in Google Analytics: What you’ll learn

In this lesson, you will learn:

• how to create, manage, and delete accounts
• best practices for managing accounts
• when to create profiles
• how to create, manage, and delete profiles

Campaign Tracking and AdWords Integration: What you’ll learn

In this lesson, you will learn:

• how to track campaigns using tagged links
• how to track AdWords campaigns
• when to use autotagging and how it works
• how to enable autotagging
• where to find AdWords data in your reports
• the expected kinds of data discrepancies between AdWords and Analytics data
• when and how to manually tag URLs
• how to use the URL Builder
• best practices for tagging links

Analysis Focus – AdWords: What you’ll learn

In this lesson, you will learn:

• how to use the Clicks tab metrics in AdWords reports
• how to analyze the effect of search result position on performance
• how to track audio and TV campaigns in AdWords
• how to track ad performance

Goals in Google Analytics: What you’ll learn

In this lesson, you will learn:

• the purpose of using goals, goal values, and funnels
• when to use each Goal URL Match Type
• how to assign meaningful values to goals
• how goal conversions differ from transactions
• how filters can affect goals
• where to find goal and funnel information in reports

Analysis Focus – Funnel Visualization: What you’ll learn

In this lesson, you will learn:

• how to use and interpret the Funnel Visualization report

Filters in Google Analytics: What you’ll learn

In this lesson, you will learn:

• when to apply filters in Google Analytics
• how filters act on data
• how to create custom filters
• the differences between the different kinds of filters (i.e. exclude, include, etc)
• how to filter Google AdWords traffic
• how to use filters and profiles together to track certain kinds of traffic
• best practices for using filters

Regex and Google Analytics: What you’ll learn

In this lesson, you will learn:

• when to use regular expressions in Google Analytics
• how to use the most common metacharacters: dot, backslash, etc.
• some examples of common regular expressions in Google Analytics

 Cookies and Google Analytics: What you’ll learn

In this lesson, you will learn:

• how Google Analytics uses cookies
• the differences between persistent and temporary cookies
• the differences between first party and third party cookies
• the names of the Google Analytics cookies and the information they track

E-commerce Tracking: What you’ll learn

In this lesson, you will learn:

• where to find ecommerce metrics in reports
• how to enable and track ecommerce

Analysis Focus – Revenue Metrics: What you’ll learn

In this lesson, you will learn:

• the differences between goal value and e-commerce revenue
• how $Index is calculated and how to use it

Domains and Subdomains: What you’ll learn

In this lesson, you will learn:

• when to track across domains using the _link() method
• when to track across domains using the _linkByPost() method
• how to track across subdomains
• best practices for tracking across subdomains
• how to track across multiple domains with subdomains

 In-Depth Analysis

Custom Reporting: What you’ll learn

In this lesson, you will learn:

• how to create, save, and edit a custom report

Advanced Segmentation: What you’ll learn

In this lesson, you will learn:

• how Advanced Segments differ from filtered profiles
• to apply an Advanced Segment to your reports
• how to create and modify an Advanced Segment

Motion Charts: What you’ll learn

In this lesson, you will learn:

• how to read Motion Charts
• how to create and save a Motion Chart

Internal Site Search: What you’ll learn

In this lesson, you will learn:

• how to set up internal site search
• why internal site search is important
• how to find site search information in your reports
• how to interpret the Site Search Usage, Terms, Start Pages, and Destination Pages reports
• how to use Search Refinement and Search Navigation options with the Search Terms report
• how to set up and analyze Site Search Categories
• how to find Site Search Trending
• how Site Search metrics differ from the metrics in other reports

 Event Tracking and Virtual Pageviews: What you’ll learn

In this lesson, you will learn:

• when to use virtual pageviews versus event tracking
• how to generate a virtual pageview
• how to track an event using _trackEvent()
• the relationship between Categories, Actions, Labels, and Values
• the difference between Total Events and Unique Events
• best practices for setting up Event Tracking

 The Custom Visitor Segment Variable: What you’ll learn

In this lesson, you will learn:

• How to use and set the User Defined variable
• The best practices for using User Defined
• How to view User Defined values in reports

 Additional Customizations: What you’ll learn

In this lesson, you will learn:

• How to change session timeout value
• How to change campaign expiration
• How to change campaign precedence
• How to add a search engine
• How to treat certain keywords as direct
• How to treat certain referring sites as direct

 Still pending to read Google Conversion University Help page: http://www.google.com/support/googleanalytics/

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