YouTube boosts full-length movies, TV show lineup
LOS ANGELES – Google Inc.‘s YouTube said Thursday it is vastly expanding its library of full-length movies and TV shows it offers online, while also launching a new advertising service and adding about a dozen new content partners.
The long-form videos will be housed on a unique page at http://www.youtube.com/shows and get a “Shows” tab on the main YouTube site.
The offering, which went live late Thursday, marks a further departure from the fuzzy homemade clips that made the Web site popular and is the latest move in YouTube’s attempt to boost sales and profits. Last week, YouTube announced it was teaming up with Universal Music Group to create an online music video venture.
“It’s a first step in a long commitment,” said Shiva Rajaraman, a YouTube senior product manager, in a conference call with reporters. More >>