India’s 1st Voice based Navigation Service: LCU (Lost? Call Us!) Launched!

Lost? Call Us! (LCU)


SatGuide is now offering detailed maps of Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, Pune Jaipur, Chandigarh, Lucknow, Kanpur, Nasik, Nagpur, Panaji, Patna, Bhopal, Bhubaneshwar, Agra, Goa, Thane, Varanasi, Amritsar, Mangalore, Ranchi, among many other cities. SatGuide maps cover large areas of the cities including outskirts with major and minor roads, categories of Points of Interest abbreviated as POI.Voice Prompts in 9 different languages: English, Bengali, Gujarati, Hindi, Kannada, Marathi, Oriya, Tamil and Telugu.

A mass market service for millions of landline & mobile phone users, getting turn-by-turn directions with landmarks & distances on your phone by Voice or SMS, ensuring callers are provided with the shortest and most easily navigable routes anywhere in India!

Hyderabad, 08 April, 2009:

SatNav the pioneers in GPS technology in India, introduces India’s 1st Voice based Navigation Direction Service – SatGuide LCU (Lost? Need Directions? Call Us!) to all phone users across India. With the launch of this service, finding your destination is right at your finger tips – just a phone call away! Now, if you need directions to get to your meeting or when visiting a friend or you need travel from one city to another or you need to find the nearest ATM/bank or even when lost, you don’t have to stop ten times and roll down your window to ask passers by nor do you have to pick up strangers to be guided to your destination. When you call in, a live agent will ask you for your details and will guide you live or will send you an SMS with distances and road names along with landmarks ensuring that SatGuide navigation will accompany you to your destination.

With the increasing urban infrastructure growth, changing consumer lifestyles and needs, fast and hassle free access to location based information is increasingly becoming important. With demography of the city changing rapidly, introduction of new services and utilities, entertainment destinations being added, SatNav Technologies is offering this unique solution to use for any common man. SatNav has simplified GPS technology that will ensure that millions of people “Never Get Lost”.

LCU is an integrated solution to the outdated yellow pages and directory services. GPS is an upcoming phenomenon in India and not all the strata of society are able to access this service which is still considered a luxury in India. To break this perceived barrier, SatNav Technologies has introduced a prepaid voucher scheme with toll free calling accessibility by dialing 1 800 103 5656 and all phone users from any telecom provider will be connected to a live trained agent. To avail the service, the customer will just have to purchase vouchers worth Rs 100 which contains 15 minutes of talk time from SatGuide website,

to register with the service. In addition, the vouchers will be made available through their retail partners like e-zone, Croma, Staples, Reliance AutoZone, among others all over the country in a phased manner.

“India is a highly populated country with many unnamed roads and destinations. The country’s requirement at the moment is a need based Navigation Service. LCU is the first of its kind service and now we have launched the 1800-103-5656 number with the aim of making this service available to the general public. SatNav has always been a pioneer when it comes to GPS and with LCU we hope to take navigation to the next level in India ” says Mr. Amit Prasad, CEO & Founder MD, SatNav Technologies.

Reliance customers can call 56694 404 exclusively to use this service. ‘Reliance Communications was the first operator to provide this service. Following the successful completion of the pilot project in Andhra Pradesh on Reliance Communications network, the service is being launched nation-wide. There are plans to offer this service at affordable subscription rates for Reliance Customers.’ says Mr Swaminanthan, Regional Head, Andhra Pradesh & Karnataka, Reliance Communications

The primary aim of LCU is to provide easy navigation and educate the people of the availability of resources within their own vicinity. On reaching the live agent on the 1800-103-5656 number, users can give them their current location and final destinations. The route is then picked up on the map and the directions are sent to the customer in the form of an SMS. This is to ensure that customers get a clear idea of the directions that they are to travel in. The service is made available from 6:30am – 11:30pm throughout the week. The agents who provide directions are multilingual and can assist the customers in English and Hindi . The application for LCU and the maps have been built in-house; the product is patented by SatNav.

Different scenarios for which people can use LCU:

  • To travel within the city or from one state to another
  • To find the appropriate route to a particular destination
  • To find the way from one destination to another if you are lost
  • To find the nearest utilities like hospitals, banks, ATMs, restaurants and so on.

These maps have detailed street level roads of 200+ cities and have more than 15 lakh destinations (Points-of-interest) mapped with LCU; everybody with a phone has now access to this rich database.

About SatNav Technologies:

SatNav Technologies is an ISO certified IT Products Company that is a pioneer in GPS and Navigation related products. SatNav’s products include an immensely popular GPS Navigation Product SatGuide available at hundreds of stores all over the country including leading retailers like Croma, EZone, Reliance, ABRL, Staples among others – that is helping customers “Never Get Lost!” , variants include Navigation solutions for dedication navigation devices, PDAs, Phones, Laptops, Desktops, SatGuide Logger among others. Also in SatNav portfolio are unique products; a Business Infrastructure Management System, a-mantra; and an online directions portal, among others. SatNav has been building maps of India since 1999 and is a market leader with almost 90% share in all spaces it operates; Windows smart phones, Retail chains, Car OEM’s and other PND manufacturers.

About Reliance Communications:

Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 63,000 crore (US$ 14 billion), cash flows of Rs. 12,000 crore (US$ 3 billion), net profit of Rs. 8,000 crore (US$ 2 billion) and zero net debt. Reliance Communications is India’s foremost and truly integrated telecommunications service provider. The Company, with a customer base of over 65 million including over 2 million individual overseas retail customers, ranks among the Top 10 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes carriers. Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 20,000 towns and 450,000 villages. Reliance Communications owns and operates the world’s largest next generation IP enabled connectivity infrastructure, comprising over 175,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.


Srinivas Katam

Do you need help growing your business? Srinivas Katam is a Digital Marketing Strategist and Consultant with over 200 successful SEO and Social Media client engagements completed. I’ve worked with brands across the world as a digital marketing consultant to deliver revenue growth from content-focused inbound marketing campaigns. He is an Innovative Marketer who specializes in digital marketing, specifically in social media, SEO and online strategy.

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