Google Sells Advertising to Advertisers

Google is the company advertising the most successful in history. So why is it spending money trying to convince advertisers to spend more money online?

Google (GOOG), along with heavyweight WPP ad agency, is plowing $ 4.6 million in a three-year research on “how the ads in traditional media and digital work together to influence consumer choice “, the WSJ reported.

Translation: Everyone knows that ads on Google searchs work great when people look for substance. But buyers have yet to be convinced that online ads can help consumers buy the substance they do not want, or at least did not know they want.

This is the paradox of online advertising. The Web provides data routing much more sophisticated and more accurate for buyers that traditional advertising has ever done. But then an advertiser cannot really be sure exactly how many people have seen their TV ad for laundry detergent, money many feel more comfortable spending on a campaign Web TV that one, because they think they know what they obtained.

And if Google and WPP can convince them otherwise, they will get credit for a major advertising campaign in history.

Srinivas Katam

Do you need help growing your business? Srinivas Katam is a Digital Marketing Strategist and Consultant with over 200 successful SEO and Social Media client engagements completed. I’ve worked with brands across the world as a digital marketing consultant to deliver revenue growth from content-focused inbound marketing campaigns. He is an Innovative Marketer who specializes in digital marketing, specifically in social media, SEO and online strategy.

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