SEM interview

Are you prepared for your next SEM interview? We can support you!

The selection process for SEM professionals may involve a single interview, multiple rounds of interviews or a combination of written test and an interview. A candidate is most likely to be tested on both general and technical skills, many organizations first conduct an aptitude test and then follow it up with a technical interview.

Below is an ever growing list of questions commonly asked during interviews for various Search Engine Marketing jobs?

  • Beginner
    1. What is Search Engine Marketing?
    2. What are two most important forms of Search Engine Marketing?
    3. List top 3 Search Engines in terms of search traffic?
    4. What do you mean by Unique Visitor?
  • Intermediate
    1. Why is SEM gaining popularity?
    2. What is Web Analytics?
    3. Name 3 popular SEM discussion forums?
    4. What is Alexa ranking?
    5. What is the difference between Search Engine Marketing and Internet Marketing?
  • Expert
    1. What is the approximate size (in US$) of Search Engine Marketing industry?

SEO (Search Engine Optimization)

  • Beginner
    • What is SEO?
    • What is Google PR as shown on Google toolbar?
    • What is key word density?
    • What is the numeric range of PR shown on Google Toolbar?
    • Is Frame based website recommended for SEO?
    • In Google, how do you find the backward links for a webpage?
    • List 3 important directories.
    • List 3 important online Press Release sites.
    • List 3 important article sites.
  • Intermediate
    • What are the advantages of SEO?
    • What are the disadvantes of SEO?
    • What is black hat SEO? List 3 black hat SEO techniques.
    • List 5 important website parameters for onsite SEO?
    • What is the difference between direct and indirect link?
    • What is the recommended length (in characters) of the Title and the Description tags?
    • What do you mean by SERPs?
    • What do you mean by keyword proximity?
    • What do you mean by keyword stemming?
    • What do you mean by cloaking?
    • What are the different ways of link building?
  • Expert
    • What is the approximate size (in US $) of SEO industry?
    • How do you optimize dynamic web pages?
    • What is Mod_Rewrite module?

PPC (Pay Per Click)

  • Beginner
    • What is PPC?
    • Does Yahoo offer PPC program?
    • What is the minimum bid amount (in US $) for a click under Google Adwords program?
  • Intermediate
    • What are the advantages of PPC?
    • What are the disadvantages of PPC?
    • Which is the most popular PPC program today?
    • What is the meaning of CPM?
    • What is a landing page?
    • What is Mod_Rewrite module?
  • Expert
    • What is the approximate size (in US $) of PPC industry?
    • Can a lower bid Ad get higher ranking than an Ad with higher bid amount in Google Adwords?

Srinivas Katam

Do you need help growing your business? Srinivas Katam is a Digital Marketing Strategist and Consultant with over 200 successful SEO and Social Media client engagements completed. I’ve worked with brands across the world as a digital marketing consultant to deliver revenue growth from content-focused inbound marketing campaigns. He is an Innovative Marketer who specializes in digital marketing, specifically in social media, SEO and online strategy.

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