Sunday, February 5th, 2012

SEM interview

Published on March 4, 2009 by   ·   2 Comments

Are you prepared for your next SEM interview? We can support you!

The selection process for SEM professionals may involve a single interview, multiple rounds of interviews or a combination of written test and an interview. A candidate is most likely to be tested on both general and technical skills, many organizations first conduct an aptitude test and then follow it up with a technical interview.

Below is an ever growing list of questions commonly asked during interviews for various Search Engine Marketing jobs?

  • Beginner
  •  
    1. What is Search Engine Marketing?
    2. What are two most important forms of Search Engine Marketing?
    3. List top 3 Search Engines in terms of search traffic?
    4. What do you mean by Unique Visitor?
  • Intermediate
    1. Why is SEM gaining popularity?
    2. What is Web Analytics?
    3. Name 3 popular SEM discussion forums?
    4. What is Alexa ranking?
    5. What is the difference between Search Engine Marketing and Internet Marketing?
  • Expert
    1. What is the approximate size (in US$) of Search Engine Marketing industry?

SEO (Search Engine Optimization)

  • Beginner
  •  
    • What is SEO?
    • What is Google PR as shown on Google toolbar?
    • What is key word density?
    • What is the numeric range of PR shown on Google Toolbar?
    • Is Frame based website recommended for SEO?
    • In Google, how do you find the backward links for a webpage?
    • List 3 important directories.
    • List 3 important online Press Release sites.
    • List 3 important article sites.
  • Intermediate
    • What are the advantages of SEO?
    • What are the disadvantes of SEO?
    • What is black hat SEO? List 3 black hat SEO techniques.
    • List 5 important website parameters for onsite SEO?
    • What is the difference between direct and indirect link?
    • What is the recommended length (in characters) of the Title and the Description tags?
    • What do you mean by SERPs?
    • What do you mean by keyword proximity?
    • What do you mean by keyword stemming?
    • What do you mean by cloaking?
    • What are the different ways of link building?
  • Expert
    • What is the approximate size (in US $) of SEO industry?
    • How do you optimize dynamic web pages?
    • What is Mod_Rewrite module?

PPC (Pay Per Click)

  • Beginner
  •  
    • What is PPC?
    • Does Yahoo offer PPC program?
    • What is the minimum bid amount (in US $) for a click under Google Adwords program?
  • Intermediate
    • What are the advantages of PPC?
    • What are the disadvantages of PPC?
    • Which is the most popular PPC program today?
    • What is the meaning of CPM?
    • What is a landing page?
    • What is Mod_Rewrite module?
  • Expert
    • What is the approximate size (in US $) of PPC industry?
    • Can a lower bid Ad get higher ranking than an Ad with higher bid amount in Google Adwords?

Popularity: 6% [?]

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Readers Comments (2)

  1. Amit Nanda says:
    April 26, 2009 at 11:20 pm

    Good question. Quite helpful

  2. priya says:
    July 10, 2009 at 9:33 am

    Awesone Questions. Very nice and informatic.

    It would be great if you have given answers too




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