Are you prepared for your next SEM interview? We can support you!

The selection process for SEM professionals may involve a single interview, multiple rounds of interviews or a combination of written test and an interview. A candidate is most likely to be tested on both general and technical skills, many organizations first conduct an aptitude test and then follow it up with a technical interview.

Below is an ever growing list of questions commonly asked during interviews for various Search Engine Marketing jobs?

• Beginner

•  
  1. What is Search Engine Marketing?
  2. What are two most important forms of Search Engine Marketing?
  3. List top 3 Search Engines in terms of search traffic?
  4. What do you mean by Unique Visitor?
• Intermediate
  1. Why is SEM gaining popularity?
  2. What is Web Analytics?
  3. Name 3 popular SEM discussion forums?
  4. What is Alexa ranking?
  5. What is the difference between Search Engine Marketing and Internet Marketing?
• Expert
  1. What is the approximate size (in US$) of Search Engine Marketing industry?

SEO (Search Engine Optimization)

• Beginner

•  
  • What is SEO?
  • What is Google PR as shown on Google toolbar?
  • What is key word density?
  • What is the numeric range of PR shown on Google Toolbar?
  • Is Frame based website recommended for SEO?
  • In Google, how do you find the backward links for a webpage?
  • List 3 important directories.
  • List 3 important online Press Release sites.
  • List 3 important article sites.
• Intermediate
  • What are the advantages of SEO?
  • What are the disadvantes of SEO?
  • What is black hat SEO? List 3 black hat SEO techniques.
  • List 5 important website parameters for onsite SEO?
  • What is the difference between direct and indirect link?
  • What is the recommended length (in characters) of the Title and the Description tags?
  • What do you mean by SERPs?
  • What do you mean by keyword proximity?
  • What do you mean by keyword stemming?
  • What do you mean by cloaking?
  • What are the different ways of link building?
• Expert
  • What is the approximate size (in US $) of SEO industry?
  • How do you optimize dynamic web pages?
  • What is Mod_Rewrite module?

PPC (Pay Per Click)

• Beginner

•  
  • What is PPC?
  • Does Yahoo offer PPC program?
  • What is the minimum bid amount (in US $) for a click under Google Adwords program?
• Intermediate
  • What are the advantages of PPC?
  • What are the disadvantages of PPC?
  • Which is the most popular PPC program today?
  • What is the meaning of CPM?
  • What is a landing page?
  • What is Mod_Rewrite module?
• Expert
  • What is the approximate size (in US $) of PPC industry?
  • Can a lower bid Ad get higher ranking than an Ad with higher bid amount in Google Adwords?

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