NEW DELHI: Cell phone makers are increasingly pre-loading their handsets with social networking applications to woo Internet-savvy consumers.
LG Mobile has tied up with Mobile 2.0 service provider RockeTalk which will upload a social networking application on its phones. Similarly, Samsung Mobile has a tie-up with ShoZu, provider of mobile social media services, which has pre-loaded social networking software on select Samsung phones.
Says Samsung Mobile country head Sanjay Dutt: “Early next year, we plan to launch our own proprietary software for enabling social networking through mobiles. This will be preloaded on most Samsung multimedia phones. The idea is to enable users to stay connected while on the move.”
LG GSM business head Anil Arora: “Social networking is the next thing on mobile phones. In future, we plan to preload more mobile phone models with social networking application without any extra charge.”
The company currently pre-loads the application only on LG KT 610 and KF 750 cell phones.
According to handset marketers, social networking on mobiles is a hightraction feature in the urban market where youths form a big consumer group for handsets. Says Motorola India and South-West Asia senior director (sales) Lloyd Mathias: “Social networking is an important feature, especially in the urban market and can define the purchase decision. Today’s Internet savvy youths seek access to social networking sites on mobile phones.”
Motorola has social networking application pre-loaded on seven of its handset models, including all phones in the Moto Rokr and Moto Ming series.