Some handset makers are eagerly seeking a tie-up in the space. Says Meridian Mobile CEO Rajiv Khanna: “We see potential in this feature and are p
lanning to make even our low-end phones internet-ready. Early next year, we will tie up with a local web 2.0 service provider and upload this feature in our phones at the shop-floor level.”
Service providers are spoilt for choice as manufacturers queue up seeking collaborations for pre-loading phones with social networking applications.
Says RockeTalk marketing director Sameer Agarwal: “Our application makes it easier for mobile users to send voice messages, pictures and videos. Social networking on mobiles is set to grow exponentially as mobile internet penetration increases.”
The US-based service provider claims to be in advanced stages of talks with handset makers–Nokia, Sony Ericsson, Samsung and Spice Mobile–for pre-loading web 2.0 applications.
Almost 10 million new handsets are sold in India every month, making it one of the biggest markets globally. No wonder, handset marketers like LG and Samsung are quick to adopt novel features to fuel sales.