Brands are not created overnight. They are created over time. They deliver credible results. They are noticed and spoken about. They are endorsed based on experience. Time-tested brands are even passed down from parents to children generation after generation. They engender a lasting loyalty.
If that is the power of brands, so can be the power of personal brands that we can create for ourselves. In fact, to survive in the competitive world, a personal brand is an absolute must. We build our brand internally within our organisation by contributing significantly at work, becoming known for our knowledge and sharing that knowledge with colleagues.
Externally, we establish and enhance our brand by making right presence and noise at the appropriate forums. Speaking at leading seminars and conferences and contributing articles to the relevant technology and management media adds to the brand building. Your Google Quotient will depend on your digital branding.