SCOTTSDALE, Ariz., Aug 22, 2008 /PRNewswire via COMTEX/ — Recognized for “Most Innovative Search Campaign” and “Best Multi-National Search Marketing Campaign”
iCrossing ( http://news.icrossing.com), a global digital marketing company, today announced that it received two inaugural Search Engine Strategies (SES) Awards. The company took top honors for “Most Innovative Paid Search Campaign” and “Best Multi-National Search Marketing Campaign” for its work with the LEGO Company. The winners were announced this week during SES San Jose, in celebration of the event’s 10-year anniversary.
Judged by a panel of industry experts and the Search Engine Watch editorial staff, the SES Awards honor 15 outstanding search marketers who inspire innovation and encourage new ideas. SES has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers since 1999.
After years of successfully managing the LEGO Company’s paid search campaigns across search engines in the United States, iCrossing expanded the paid search campaigns to include Germany, France, United Kingdom, Italy, Portugal, Netherlands, Spain and Canada in 2007. The strategy implemented resulted in the LEGO Company exceeding their annual search revenue goal by 30% in just six months
“The LEGO Company is a world-class brand and a great partner,” said Christopher Wallace, vice president, search media, iCrossing. “They understand how creative search strategies can be used to connect with their customers around the world. It is a pleasure to see the success of our relationship recognized.”
iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services – including paid and natural search marketing, Web development, social media, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing’s client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 620 employees in 15 offices in the U.S. and Europe.
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