Ex-Googlers’ search engine draws fanfare, but testers prefer Google

Makers of Cuil tool claim to have larger Web index than any other search engine

While there has never been a shortage of would-be “Google-killers” — upstarts aiming to beat the search giant at its own game — few have generated fanfare like Cuil Inc. The start-up company’s founders say that their search engine, also called Cuil (pronounced cool), offers an index that’s three times larger than that of any other search engine.

Perhaps in anticipation of today’s launch, Google Inc. on Friday boasted that it has tracked more than 1 trillion URLs on the Web. And the market leader’s position was bolstered a bit today because the Cuil site was unavailable for some periods of time throughout the day.

Nonetheless, Cuil’s reputation benefits from the backgrounds of those who launched the start-up firm. Anna Patterson, Cuil’s president and chief operating officer, worked as an architect of Google’s search index and led that company’s Web page ranking team. Her co-founder and husband, Tom Costello, who is Cuil’s CEO, researched and developed search engine technology at Stanford and IBM.

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Srinivas Katam

Do you need help growing your business? Srinivas Katam is a Digital Marketing Strategist and Consultant with over 200 successful SEO and Social Media client engagements completed. I’ve worked with brands across the world as a digital marketing consultant to deliver revenue growth from content-focused inbound marketing campaigns. He is an Innovative Marketer who specializes in digital marketing, specifically in social media, SEO and online strategy.

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