Adobe Flash to become search-engine friendly

Posted on Posted in Software

Since 1996, the Shockwave/Macromedia Flash application has been responsible for many animated content presentations on the Internet.

It brings dynamism and interactivity to websites, providing visually appealing and impacting text blended with graphics.

Flash has also been used to develop very powerful, rich Internet applications. All these elements have made it very popular among developers, web surfers and website owners.

Flash has had an inherent shortcoming, however, due to the proprietary nature of the vector-based SWF file format it uses.

This presents a challenge in extracting any meaningful information from websites developed partially, and especially wholly, in Flash. Spiders (automated scripts which browse the Web and read plain text found in HTML) that collect and index web pages are rendered almost useless on Flash sites, and valuable information gets locked away from all but the direct view of a surfer.

Website indexing

Website indexing by search engines is important and allows for more relevant and prominent ranking in search results. An indexed website is found more easily by surfers.

Also, we are in an era where web advertising has become extremely lucrative where popular Internet companies, such as Google, use context-based advertising, which relies on content to display relevant ads to Internet surfers.

With these things in mind, it is clear that Flash content would be even more useful if it was accessible to search engines and other content-sensitive applications.

More than two years ago, Adobe acquired Macromedia, and just recently, the company has revealed an initiative to solve this long-standing problem.

Adobe is working with Google and Yahoo, and possibly other search engines, to enable Flash indexing.

Srinivas Katam

Do you need help growing your business? Srinivas Katam is a Digital Marketing Strategist and Consultant with over 200 successful SEO and Social Media client engagements completed. I’ve worked with brands across the world as a digital marketing consultant to deliver revenue growth from content-focused inbound marketing campaigns. He has been partnering with companies like yours for more than 13+ years to provide more traffic with better results. He is an Innovative Marketer who specializes in digital marketing, specifically in social media, SEO and online strategy.

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