Practitioner Post: Adwords Auto-Tagging and URL Redirects

Recently, I watched all 5 seasons of Angel on DVD, and now I’m watching all 7 seasons of Buffy the Vampire Slayer. (I realize that I’m going backwards, but I just had to know Angel’s back story.) If you’ve watched the shows, you know that the character Angel starts off as one thing and ends up as something completely different.

URL redirects are like Angel in this respect; they start off as one thing and end up as something else. In the process, Adwords auto-tagging (the “gclid”) frequently gets “slain”. Let’s look at how we can address the resulting reporting problems. More >>

Srinivas Katam

Do you need help growing your business? Srinivas Katam is a Digital Marketing Strategist and Consultant with over 200 successful SEO and Social Media client engagements completed. I’ve worked with brands across the world as a digital marketing consultant to deliver revenue growth from content-focused inbound marketing campaigns. He is an Innovative Marketer who specializes in digital marketing, specifically in social media, SEO and online strategy.

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