Management guru Peter Drucker noted that companies attracting the best knowledge workers will “secure the single biggest factor for competitive advantage.” We and other forward-looking companies put a lot of effort into hiring such people. What are we looking for?
At the highest level, we are looking for non-routine problem-solving skills. We expect applicants to be able to solve routine problems as a matter of course. After all, that’s what most education is concerned with. But the non-routine problems offer the opportunity to create competitive advantage, and solving those problems requires creative thought and tenacity.
Here’s a real-life example, a challenge a team of our engineers once faced: designing a spell-checker for the Google search engine. The routine solution would be to run queries through a dictionary. The non-routine, creative solution is to use the query corrections and refinements that other users have made in the past to offer spelling suggestions for new queries. This approach enables us to correct all the words that aren’t in the dictionary, helping many more users in the process.