Introduction to Google Ranking

In May, Udi Manber introduced our search quality group, the group responsible for the ranking of search results. He introduced various teams within “Quality” (as we like to call the group) including Core Ranking, International Search, User Interfaces, Evaluation, Webspam, and other teams. In this post, I want to tell you more about one of these: the Core Ranking team.

Let me introduce myself. My name is Amit Singhal. I’m a Google Fellow in charge of the ranking team at Google. I’ve worked in the field of search for the past eighteen years, having been introduced to search in 1990 as a graduate student in computer science. In the academic world, the field of search is known as Information Retrieval (or IR). After spending a decade as an IR researcher, I came to Google in 2000, and have worked on Google ranking ever since.

Google ranking is a collection of algorithms used to find the most relevant documents for a user query. We do this for hundreds of millions of queries a day, from a collection of billions and billions of pages. These algorithms are run for every query entered into most of Google’s search services. While our web search is the most used Google search service and the most widely known, the same ranking algorithms are also used – with some modifications – for other Google search services, including Images, News, YouTube, Maps, Product Search, Book Search, and more.

Srinivas Katam

Do you need help growing your business? Srinivas Katam is a Digital Marketing Strategist and Consultant with over 200 successful SEO and Social Media client engagements completed. I’ve worked with brands across the world as a digital marketing consultant to deliver revenue growth from content-focused inbound marketing campaigns. He is an Innovative Marketer who specializes in digital marketing, specifically in social media, SEO and online strategy.

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