Why Do We Need White Papers?

White papers exists to provide information on specific software. You can never really tell the product, the services that it can offer and the extent up to which we can use it and of course, the technology, just by looking at it. Having it documented on a White Paper is the perfect solution to understanding a new application. In the year 1990s, when the new generation of software products were being introduced, significant resources were invested in documenting the application functionality and technology.

Usually, the company hires a group of experts to help them with the testing and the advertising. You need to have a team to work on MRP. Have the application installed, programmed and tweaked and that is only the beginning. The explanation is the hardest part and that is the reason for the existence of the White Paper.

Another reason its existence is to have somebody or something to explain with regards to the application. It’s a great way to give answers to those questions that you may have regarding the application. Let us face it, the company bought it and the application is not cheap. And for sure, the company wants to get the best out of it.

So each and every company have used this approach at some point so you can expect that the companies that you are competing with have them and your clients also expect to receive this documentation. So some companies hire a professional writer to write everything down on white paper.

Srinivas Katam

Do you need help growing your business? Srinivas Katam is a Digital Marketing Strategist and Consultant with over 200 successful SEO and Social Media client engagements completed. I’ve worked with brands across the world as a digital marketing consultant to deliver revenue growth from content-focused inbound marketing campaigns. He is an Innovative Marketer who specializes in digital marketing, specifically in social media, SEO and online strategy.

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