Promoting your product online is a great way to get the exposure you need. The Internet presents a unique opportunity because you can reach a very large number of people online; you are no longer limited to your immediate surroundings.
An even better advantage is that you can target your exact audience, this can save you a lot of money in advertising cost. Here are a few methods you can use to promote your product using the Internet;
Banner ads- Banner ads are a great way to exposure your product to an audience of internet surfers, the format of banner ads reminds me of bill boards offline. They can be considered billboards but online. If you decide to use banner ads, it’s a good idea to do some research and find out the best websites to place your banner ads.
Once your banner ads are placed on a particular website, visitors see the ad while on the website, if they are interested they can click on the banner and will be redirected to your website. You want your banners on websites where your prospects are most likely to hang out; this will dramatically increase the number of interested visitors that come to your website.
The cost to place a banner ad on a website usually varies, it depends a lot on how much traffic that particular website receives monthly, you may also charged per 1000 impressions This means that you are charged for every 1000 people that see the banner ad regardless of how many people actually click on your banner ad.
Google Pay Per Click- Google pay per click works similar to banner ads, the only difference is that the ads comprises of all text, no graphics. The number of words in the ad is also limited. Google pay per click ads appears next to the search results after users typed in a particular keyword or phrase.
This makes these ads very targeted, you can choose when you ad will appear depending on what keyword phrase the user typed in the search engines. With pay per click you are only charged when someone actually clicks on your ad. The exact price you pay depends on the amount of competition there is for your chosen keyword phrase.
Article Marketing- Article marketing is a way of marketing your product by writing short informative articles in reference to your product or topics related to your product. For example, if your product helps remove a certain kind of weed in a lawn, you can write an article about that weed and at the end of your article you will have a link to your website where your product is being sold.
Articles don’t have to be long but must be useful to the reader. Once you finish writing your articles you want to submit them to article directories online. These directories will help spread your articles all over the Internet giving you a significant amount of exposure to your target audience.
Did I mention it’s free! You don’t have to pay to submit your articles to directories online, they will be glad to receive and distribute your articles.